Social media is a necessity for anyone promoting a business, and especially those in the events industry.
Most marketers will tell you that one good way to promote your business is to hold a social media contest. Here’s what I think are some pros and cons:
Cons:
1. Who’s going to pay attention if you don’t have many followers?— If you don’t have many followers to start with, you may not get a large response, or any response at all. So many people think that holding a social media contest will have some crazy, viral effect. Most likely, it won’t. For larger events that have their own Twitter handles, Facebook pages, etc… a contest can can yield some large results. For smaller events, don’t make the contest too difficult– just give something away. A smaller event isn’t likely going to want to compete in an extensive scavenger hunt for tickets, but that could work great for a large event that has a following.
2. Does the contest make sense?– Sometimes it just doesn’t make sense to have a social media competition. What age group are your attendees, or what professions? Look at your attendees and the overall purpose of the event first.
Pros:
1. At least you’re getting the word out– Even if you have a small following, holding a contest may result in getting you more. If the event is something that happens annually then that following will continually grow and a social media competition can become part of the annual tradition for that event.
2. It keeps your brand interactive-- People really respond to companies and brands that interact with consumers or attendees. This is a definite plus of holding a competition.
3. It’s not hard and free- It’s a SUPER easy way to market and you can do it yourself. So at the end of the day, why not?
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