Social media is a necessity for anyone promoting a business, and especially those in the events industry.
Most marketers will tell you that one good way to promote your business is to hold a social media contest. Here’s what I think are some pros and cons:
1. Who’s going to pay attention if you don’t have many followers?— If you don’t have many followers to start with, you may not get a large response, or any response at all. So many people think that holding a social media contest will have some crazy, viral effect. Most likely, it won’t. For larger events that have their own Twitter handles, Facebook pages, etc… a contest can can yield some large results. For smaller events, don’t make the contest too difficult– just give something away. A smaller event isn’t likely going to want to compete in an extensive scavenger hunt for tickets, but that could work great for a large event that has a following.
2. Does the contest make sense?– Sometimes it just doesn’t make sense to have a social media competition. What age group are your attendees, or what professions? Look at your attendees and the overall purpose of the event first.
1. At least you’re getting the word out– Even if you have a small following, holding a contest may result in getting you more. If the event is something that happens annually then that following will continually grow and a social media competition can become part of the annual tradition for that event.
2. It keeps your brand interactive-- People really respond to companies and brands that interact with consumers or attendees. This is a definite plus of holding a competition.
3. It’s not hard and free- It’s a SUPER easy way to market and you can do it yourself. So at the end of the day, why not?
The old way is broken . . . we will show you how to fix it!
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