I love, love, love all things events and technology. If you can’t tell by my tweets, Facebook posts and all my other social media interactions, I love to talk about events and the tools that help us do what we do better. In June 2011, I partnered with an organization called imbookin to bring you PlannerTech – an event technology showcase. This weekly blog series is going to help continue to expose you to new tools you need to be aware of as an event planner. Also, in case you missed it, PlannerTech could be coming soon to your area!
Today, we’re talking about Boothify
Company/Tool Name: Prolific Interactive/Boothify
What is the “problem” that your tool seeks to solve?:
Boothify is out to bring the photo booth experience into the Instagram generation. We love to see an event from the perspective of the guests, and a perfect way to do that is by encouraging them to use their phones. Since most people are already tweeting and instagraming at an event, we turn them into an asset that heightens brand awareness and promotes a more dynamic party atmosphere.
What is the best audience for this tool? Corporate events? Social? Other? Large? Small?:
Interestingly, we have found that Boothify can “live” in a variety of spaces. In the past, we have setup outside Gillette Stadium for a Patriots game, inside a posh hotel for a Russian Standard after-party, in wintry Union Square for a 12-hour long NBC event, and recently in an office space for TalkNYC’s 30 person meetup. Anywhere people are having fun is a great place for us to be. We have found, however, that the more people at an event, the better. The more photos we can take means more people to tweet and instagram, which is what makes Boothify fun!
What does your tool help event planners do better?:
Boothify helps event planners in four major ways:
1) It makes your event more dynamic: Having a party where people are just drinking or mingling oftentimes isn’t enough to engage your guests. Anyplace where people can move away from the bar and try something fun is always nice for an event. Plus, everyone loves pictures.
2) It requires virtually no space: Unlike traditional booths that weigh close to 500 pounds, this setup requires an iPad Stand, a light, and a small table. It can be moved and placed based on your preference as an event planner. It provides the coordinator full creative range in terms of aesthetics. From setup location, background, linkup to TV/projector, you name it.
3) Completely customizable: From the custom microsite to the logos on the printed strips and the unique hashtag designation – Boothify is head to toe unique to your event. If you represent a brand, this adds value to your event and heightens awareness even further. We are even able to create custom web copy for Twitter and FB sharing. Why not provide your client a live record of their occasion?
4) Spread the Event on Social Media: You worked hard on planning the event, Boothify helps you share it with the world instantly. By encouraging tweets, instagrams, and foursquare check-ins at your event and beyond, you’ll have a live-feed that people can add to from anywhere in the world. Someone that couldn’t make it can still be a part of the experience. Most guests want a digital copy instantly which we can easily do with our social sharing feature.
How is your tool different from/better than the competition?
Most competitors don’t have Boothify’s full package. Not only are we able to share our photos online, we are also able to pull in guests photos as well. This is the major difference between us and others. Most booths allow you to share your photo on FB/Twitter, but not many are able to acquire that same persons Twitter and Instagram feed and present it live. This feature is what truly sets us apart. Boothify is more like a user generated scrapbook in real time.
What is the single coolest feature of your product?
The coolest feature of Boothify is our immediate social sharing. Instantly we are able to find your guests picture, have them type a comment, and share it online. People love this feature. Even though they have a printed photo, they still love to show their friends immediately. The whole process from photo taking to sharing is less than 90 seconds. Plus, whatever they share online is branded to your specific event. Win-win.
Anything else we need to know?
We also created a “moderation tool” feature. Have a guest that is making an offensive gesture, wearing a rival brand, etc. you can simply turn their photo off. It will instantly disappear from the live feed and you can keep your sanity. Additionally, we can provide analytics for each event – an important bit of information for clients.
Also, feel free to contact us! We love questions!