A new year means new trends, new rules and new resolutions. As event people, what does that mean for us? Well, I can’t predict the future, but here are a few things that we think will be big in 2013:
1. Crowdsourcing
Crowdsourcing has already been a big occurrence in the event world. I predict that in 2013, the popularity of crowdsourcing will only grow. Think of all of the options when it comes to events
- Create a contest (best theme, best catering options…) and the winner gets their tickets free
- Crowdsource the event speaker or entertainment
- Have the audience help determine the educational content of the event by letting the planners know what their biggest problems are in their industry.
- Generate more meaningful information in real-time, based on the ‘network effect’ of crowdsourcing.
The possibilities are truly endless!
2. Mobile Apps
Mobile apps are already a hot item for the events industry. No one wants to be stuck in the dark ages. Using a smart mobile option will allow you to learn more about your attendees, their wants and needs and help exhibitors maximize their involvement. They also make the event more social (connecting on social media and exchanging business cards) and let the attendees interact through surveys and Q&A sessions. But that’s not all, mobile availability also is a revenue and profit center for the event – when it’s done correctly. Long gone are the days where an event app costs a producer money. I predict that in 2013 mobile event management apps will be a necessity at any event.
3. Attendee Opinion
This one ties back to the other two. Just like in every year before, in 2013, the attendee matters but now, even more so. With the ability to easily determine what an attendee wants – and then deliver it to them – the ability to source attendee opinions will be critical. By crowd sourcing and viewing their likes and opinions it is the attendee who has the power. So don’t forget who needs to be pleased at your next event!
Happy New Year, have a great 2013!
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