Get set for yet another marketing revolution. NFC will change the way attendees discover content at your event. NFC (the acronym for “Near Field Communication”) is a form of short-range wireless that bridges the gap between the real and virtual worlds.
The technology allows anyone with an NFC-ready mobile phone or tablet to access your content by touching the device to a comparable one—or to a “smart poster.”
Thanks to the manufacturers, nearly one-third of new phones are NFC-ready right now. Two years hence, all will be. With NFC, attendees will be able to touch your staff members’ and ambassadors’ phones and instantly download anything you now deliver on line. Videos. PowerPoint slides. Flyers. White papers. Discount coupons. You name it.
Your people not around? No worries. Attendees can do the same thing by touching one of your smart posters.
But wait, there’s more.
Provided the nearest cash register is NFC-ready, your attendees will be able to pay for purchases with a touch of their phones. The marketing revolution NFC will usher in isn’t pie in the sky. It’s underway as we speak. That’s why you should take time to get smart about NFC.
Learn why EXPO Magazine said NFC “will change the face-to-face landscape.”
Disclaimer: I’m the marketing director for ITN, which provides NFC apps and solutions to event producers worldwide.
Bob James is a marketer, writer, blogger, Tweeter, long-term member of the event industry, and recovering consumer-show producer (don’t ask him about the latter experience, unless you’re prepared to hear an interminable rant). He works as Vice President, Marketing, ITN.
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