I love, love, love all things events and technology. If you can’t tell by my tweets, Facebook posts and all my other social media interactions, I love to talk about events and the tools that help us do what we do better. In June 2011, I partnered with an organization called imbookin to bring you PlannerTech – an event technology showcase. This weekly blog series is going to help continue to expose you to new tools you need to be aware of as an event planner. Also, in case you missed it, PlannerTech could be coming soon to your area!
Today, we’re talking about InstApp
Your name: Zsófia Németh
Company/Tool Name: Attrecto / InstApp
What is the “problem” that your tool seeks to solve?
An affordable smartphone app with real – time program schedule and custom design InstApp is the newest web-based event app builder in today’s exciting app world, it makes possible to get perfect event apps instantly. The tool features a DIY interface to create Android and iOS applications for events, without coding or any software development skills. Event Organizers can customize the design elements to create their own corporate image. Mobile Apps can be downloaded from the main app stores e.g. Google Play and Apple Store. Audience can download apps from QR codes displayed on billboards and citylights. It helps to save paper by not having to print quite so many flyers and information sheets.
What is the best audience for this tool? Corporate events? Social? Other? Large? Small?
Any event can have its own customized app: Conference, Exhibition, Festival, Sport Event, Wedding, etc. Through the user friendly interface apps can be created to promote not only these events, but soon restaurants, sports teams, bands or any SMB.
What does your tool help event planners do better?
Visitors at events need real-time information on the programs and performers, meanwhile event organizers need real time feedback from the visitors and need to reach them before, during and after the event. With InstApp we provide event
organizers a tool, to present real time information at the fingertips of the visitors.
With the help of the Event App:
• the abstracts of the conference can be shared and displayed, this way the printing cost can be decreased.
• the App is the electronic equivalent of the classic program guidebook, including interactive features
• the event organizer can get instant feedback from the participants attending the event
• possibility of using the App for real-time translation purposes
• a quick and easy way of voting
• presenting the performers through the App by uploading their information and sharing it in a second
• calendar synchronization with reminders
• navigation tool (Some of the foregoing features are part of the InstApp Full Service Package, some of them is free. Please check out our pricing http://www.instappbuilder.com/en/default/index/pricing.)
How is your tool different from/better than the competition?
InstApp is a free mobile app creator. You can create Android and iOS applications for events, without coding or any software development skills. In the free version a small banner ad is displayed, but it has a wide functionality and you can create a unique app design even in the DIY free version.
What is the single coolest feature of your product?
When you order app development you get an app and that’s it. If you wish to change the content you can’t do that or this feature costs a fortune. With InstApp you just simply log in to your account, change the content and press update. In a minute the app content on your attendees’ phone is synchronized: change in starting time of the program, new performers…etc.
This is an upcoming feature of InstApp. Can you imagine a situation when some days before the event or a few months afterwards, the attendees get an instant message from the organizer. And the organizer does not even know their phone number! They just have the app on their device…
Anything else we need to know?
A demo app is available in Google Play: