Whether you like it not, social media is taking over Internet.
Research tells us that one in five of every minutes spent online is currently being spent on a social media channel. Business has always been about getting the attention of customers. That’s why the newspaper salesman used to peruse the busy city sidewalks, shouting at the top of their voices “Read all about it! Read all about it! Read all about it!”
That day job can be a killer. And often, it’s not just that you’re itching to work full time on your start-up. It’s that the day job is making you miserable all on its own.
We often talk about the Peter Principle, which holds that people get promoted to their level of incompetency. But there is another way, and it’s worse. Sometimes, we remain competent but fail in another and worse way. We become lifeless shells of our former selves, persevering in the name of personal growth and development…and hating it all the way.
Using stories to describe your product helps employees, customers, and press understand how it works in the real world, not in a presentation deck. I’ve run my marketing software company, VerticalResponse, for 11 years now. I’ve loved most minutes of it, and I’ve learned a lot. I’ve learned, in many instances, what resonates with people and what doesn’t–whether it be a customer, an investor, or an employee.
If you still think the best way to move your business forward is to be chained to your desk or smartphone, it’s time to loosen up. Innovative companies like Google have proven that you can let yourself and your employees have a good time at work and still be productive.
Not every tool that helps optimize your site for search costs an arm and a leg. Here, Search Engine Land editor Danny Sullivan talks about Google’s Webmaster Tools and Bing’s Webmaster Tools. Both are free and can provide helpful information about your site, like if it contains a lot of duplicate content or has malware issues, which can cause your site to be dropped in search rankings.