Weekly Roundup

In case you missed it, here are the top five articles I tweeted this week based on # of clicks. Please Enjoy!

3 Steps to Living an Authentic Life Online
ProBlogger

Whether you like it not, social media is taking over Internet.

Research tells us that one in five of every minutes spent online is currently being spent on a social media channel. Business has always been about getting the attention of customers. That’s why the newspaper salesman used to peruse the busy city sidewalks, shouting at the top of their voices “Read all about it! Read all about it! Read all about it!”

10 Signs You’re Ready to Quit Your Day Job
Kelly Fitzsimmons, Inc.com

That day job can be a killer. And often, it’s not just that you’re itching to work full time on your start-up. It’s that the day job is making you miserable all on its own.

We often talk about the Peter Principle, which holds that people get promoted to their level of incompetency. But there is another way, and it’s worse. Sometimes, we remain competent but fail in another and worse way. We become lifeless shells of our former selves, persevering in the name of personal growth and development…and hating it all the way.

Why You Need to Tell Stories
Janine Popick, Inc.com

Using stories to describe your product helps employees, customers, and press understand how it works in the real world, not in a presentation deck. I’ve run my marketing software company, VerticalResponse, for 11 years now. I’ve loved most minutes of it, and I’ve learned a lot. I’ve learned, in many instances, what resonates with people and what doesn’t–whether it be a customer, an investor, or an employee.

3 Ways Goofing Off at Work Can Make Your Company More Innovative
Lisa Evans, Entrepreneur.com

If you still think the best way to move your business forward is to be chained to your desk or smartphone, it’s time to loosen up. Innovative companies like Google have proven that you can let yourself and your employees have a good time at work and still be productive.

Free Tools for Improving SEO
Danny Sullivan, Entrepreneur.com

Not every tool that helps optimize your site for search costs an arm and a leg. Here, Search Engine Land editor Danny Sullivan talks about Google’s Webmaster Tools and Bing’s Webmaster Tools. Both are free and can provide helpful information about your site, like if it contains a lot of duplicate content or has malware issues, which can cause your site to be dropped in search rankings.

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Liz

Liz King is a technology-integrated event planner and award winning blogger. As the owner of Liz King Events, she runs an innovative firm that creates dynamic branding events integrating the use of social media. Planning events from soup to nuts, she works with her team to create and sustain your event brand and enhance attendee engagement. Liz is also a co-founder of the Event Technology Showcase PlannerTech. As the owner of Liz King Events, she has been featured as a speaker at the International Association of Exhibitions and Events, National Association of Colleges and Employers, ExpoWest/Supply Expo and several other events as an expert on the topic of social media and events. She has also been featured in Connect Meetings Intelligence and Convene Magazine, among others.

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