I am always amazed when people tell me things like “I use Facebook to run my entire store” or the PR guy I spoke to who told me “I’m just trying to get my clients to use Facebook instead of a website.” Reeeeallly???
My knee-jerk reaction is that is an awful idea, no one like marketers on Facebook. Facebook has been around for a significant amount of time and while I can see purchasing targeted Facebook ads, Twitter, Pinterest, Blogs and LinkedIn seem like MUCH more useful marketing tools for me.
Like I said, that’s my knee-jerk reaction, but others seem to think otherwise, and here’s a few reasons I might be wrong about company Facebook pages:
1. You’re in the events industry- each business may have 1 social media platform that works best for them and Facebook has the option to create events and invite your friends—most likely, you’ve been on Facebook for some time and have plenty of friends to invite on the social networking site as well.
2. You know these people- Your friends will like your page—because they like you (hopefully). This means you should be able to develop a base following pretty easily, and if they REALLY like you, they may even share you posts and pictures– aka free promotion.
3. It’s free- It doesn’t cost anything, so why not?
4. Other Events professionals use it—now, I’m not saying you should do everything your peers do… but, what if Jane Doe is looking for an event planner, goes to Facebook and you’re not there?—She’ll go to who is.
5. It has more users than any other social media platform—that’s un-debatable, the audience is there, you just need to find them.
6. Your blog links look better—when you post a link to Facebook, one night advantage is that it will pull up a thumbnail which is a bit more visual than posting to Twitter. And if someone clicks, they are brought back to your website—where you want them to be!
So maybe I’m wrong and Facebook marketing isn’t dead—yet. Just remember, if you’re going to use Facebook to promote—do it well! These are my pet peeves with Facebook marketers:
1. Over-inviting- If you invite me to events multiple times a week, I will ignore all future invites from you (Yes, you can do that!) If you host a lot of events, or reoccurring events, request to send the invites or ask your friends to sign up for them.
2. Over-posting- If you take up my entire news-feed, I’m done! Post a few times a day, and try to strategically post when most of your friends are on.
3. Posting irrelevant content or photos- I follow you or your business because that’s what I want to know about—funny videos and photos I can find on YouTube myself and sometimes we don’t have the same sense of humor. You’re in the events industry—post event photos that showcase what you’ve done.
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