You’ve probably read 1,879 blogs on how to use Twitter. I know I have. But as an event planner, do you feel that you could be using it more effectively? Maybe you’re a social media maven, or maybe you feel you could use some tips. Either way, these are the 9 ways to use Twitter that we have found helpful and hope you do to!
1. Make a list of people you find influential in the industry- This will enable you to have a real time feed of what people in the industry are up to. Also, if you use Hootsuite or something similar, you can make a feed for a hashtag (#eventprofs, #eventtable are some good event related ones). This can help to inspire ideas as well as to keep conversation flowing.
2. Lots of @’s and RT’s—If you aren’t active on Twitter, people will unfollow you. Keep your page active by being involved in conversations, not just tweeting out your own content. By RT-ing other event industry professionals content as well, you appear as more of an expert. This makes your page into one that someone would go if they want ideas or information.
3. Post any content (blogs, whitepapers, articles) that you post in a link on Twitter- Keep the content flowing! Everything you post anywhere else should also be posted to Twitter.
4. If you are on Pinterest- Tweet our your pins. Pinterest is more visual than Twitter which is great for the events industry. By tweeting out your pins, you can bring your followers to Pinterest as well.
5. Live stream your Event from Twitter- Hosting an exciting event? Let everyone be in on it! Tweet updates, prize winners and facts about exhibitors. Make all of your followers want to be at the next one.
6. Make an event hashtag—come on, admit it, you’ve been following the Olympics on Twitter (#Olympics or #London2012). So… your event may not be as large scale as the Olympics, but creating a hashtag can help develop a stream of information related solely to your event.
7. Ask questions- Ask your followers opinions of events, ideas for blog posts, etc. People love to feel like they are involved!
8. Make you background creative—your Twitter profile could be someone’s first impression of you… if it’s boring, they may conclude you’re also not creative in event planning.
9. Update Often and keep it relevant!—This applies to any field, but the more often you post and consistent you are on Twitter will increase your following and activity. You don’t want to discuss everything under the sun either— stick to what you’re good at—events!
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