I love, love, love all things events and technology. If you can’t tell by my tweets, Facebook posts and all my other social media interactions, I love to talk about events and the tools that help us do what we do better. In June 2011, I partnered with an organization called imbookin to bring you PlannerTech – an event technology showcase. This weekly blog series is going to help continue to expose you to new tools you need to be aware of as an event planner. Also, in case you missed it, PlannerTech could be coming soon to your area!
Today, we’re talking about GoMobile.Pro
What is the “problem” that your tool seeks to solve?
After 20 years of designing and managing mall tours, comedy tours, air shows, expos and trade shows, the founders of BusyEvent have rolled with just about every flavor of technology along the way. But no matter what the technology, the goal has always been the same: How to create a return for the money spent. So while people argue over a return on investment we’ve discovered over the years that by tracking what people actually do and report on it, we create something called a Return on Action. And we’ve trademarked the name and a process mixing technology solutions we create, some we general contract along with customized services to ID qualified opportunities from the mounds of data flowing out of live events. So as technology evolves and shiny objects come and go, we remain committed to delivering high-quality information about how people learn, communicate and connect around live events.
What is the best audience for this tool? Corporate events? Social? Other? Large? Small?
BusyEvent caters to event planners, producers, association management professionals and Fortune 500 companies to deliver high-quality information through the combination of technology and professional services. Any event producer that wants to easily manage and distribute information, understand what interests their event attendees and utilize technology to enhance their event – whether that’s for a corporate or social event, large or small – will benefit from the use of gomobile.pro. To date, our clients have used gomobile.pro for events up to 5,000 attendees to as few as 150 and that’s the beauty of our mobile platform. It’s powerful enough to handle large crowds, simple enough to handle smaller gatherings and economical enough to benefit both.
What does your tool help event planners do better?
There’s a real feature-for-feature drag race going on right now with software developers trying to come up with the latest shiny object to attract attention. We think that’s misguided because by far the most important feature is ease-of-use and profitability. gomobile.pro helps event professionals retain more of the money that typically flows into – and then right out from – their events. By doing so, we’re typically a profit center for the event.
How is your tool different from/better than the competition?
Because we’re event guys first and technologists second, we understand that it is more important to provide easy to use and powerful tools than a long list of features. The most important benefit we provide is information. Events begin long before and extend into long after the 3-5 day live portion and the information flowing around the event drives all of the activity, connectivity and profitability potential in the event. The competition tends to focus on replacing traditional event components instead of making them better. For example, new technology to capture a list of attendees at a booth on the expo floor are still just a list and provide no new insights into who are the most qualified leads and the next new potential sales.
What is the single coolest feature of your product?
Anything else we need to know?
For far too long, the events industry has looked at each event either as a silo’d occurrence, or as a throw-away activity. . . and that’s really ignoring the highly valuable data that is created and can be used to generate greater opportunities both inside and outside of the specific events. Our long-term strategy is to accumulate event data over thousands of events and begin to provide demographic data back to the industry and our clients to help them make better informed decisions about where to spend money, how to market and whom to market to in and around the live event space. This information will drive sponsorship revenues, revenues from companies that aren’t otherwise associated with a specific event, enhance content and serve to improve on an industry that is long overdue for an update.