Liz King Events: Social Media Event Planning Specialists

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I love, love, love all things events and technology. If you can’t tell by my tweets, Facebook posts and all my other social media interactions, I love to talk about events and the tools that help us do what we do better. In June 2011, I partnered with an organization called imbookin to bring you PlannerTech – an event technology showcase. This weekly blog series is going to help continue to expose you to new tools you need to be aware of as an event planner. Also, in case you missed it, PlannerTech could be coming soon to your area!

Today, we’re talking about IML Worldwide

Your name: Susan Abrams
Company/Tool Name: IML Worldwide/IML Connector
Website: www.imlworldwide.com
Twitter: www.twitter.com/imlworldwide or @imlworldwide
Facebook: www.facebook.com/imlworldwide/

What is the “problem” that your tool seeks to solve?
How to measure and prove ROI from your meeting or conference.

What is the best audience for this tool? Corporate events? Social? Other? Large? Small?
All meetings can use this tool.

What does your tool help event planners do better?
This system can provide tangible ROI (identify problems, solutions, goals and plans – provide reportable, tangible proof of success)

How is your tool different from/better than the competition?
The IML Connector provides the most reliable, robust and instantly reportable meeting data collection with 100% accuracy.

What is the single coolest feature of your product?
The ability to ask open-ended text response questions – and the built-in mic is pretty cool too.

Anything else we need to know?
With increasing emphasis on meeting ROI, IML can show you how to increase the value of your meetings and harness your audience’s insight – your answers are in the room.

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• Event Tech of the Week @BSwarms

Liz

Liz King is a technology-integrated event planner and award winning blogger. As the owner of Liz King Events, she runs an innovative firm that creates dynamic branding events integrating the use of social media. Planning events from soup to nuts, she works with her team to create and sustain your event brand and enhance attendee engagement. Liz is also a co-founder of the Event Technology Showcase PlannerTech. As the owner of Liz King Events, she has been featured as a speaker at the International Association of Exhibitions and Events, National Association of Colleges and Employers, ExpoWest/Supply Expo and several other events as an expert on the topic of social media and events. She has also been featured in Connect Meetings Intelligence and Convene Magazine, among others.

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Tags: event planning, Facebook, PlannerTech, Social network, Twitter

This entry was posted on Friday, August 24th, 2012 at 9:00 am and is filed under Event Planning, Event Tech of the Week, Social Media Integrated Events, Social Media/Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.