In today’s world of conferences and trade shows, no other communication tool is used more than event websites. The problem is that many organizers are just using the sites as a digital brochure and are not connecting the audience to each other like they could be.
To get the most out of your event website, integrating it with mobile apps and third-party solution data is the best way to deliver matchmaking for exhibitors, customized attendee information, and the social networking that people expect from the marketplace today.
Interactive Conference Agendas
The educational sessions of trade shows and conferences are the driving force of registrations — and revenue for event producers. For years a brochure was expensively printed alongside quick reference cards in addition to having the details on the website. And that was it.
Now it is expected that organizers use mobile apps integrated with the website to provide all the details on smartphones and tablets. This makes the event more green and saves in large printing bills, while also providing the opportunity to make last minute digital updates in case speakers change.