Shares, likes, links and retweets are all great, but what’s their impact on sales? Here’s a new way to get the metrics you need to measure your online marketing efforts. Shares, likes, links and retweets are all great, but when the budget cycle rolls around, these metrics just don’t cut it. Digital marketers need to know the impact on sales that are driven by such metrics.
Positive Thinking: How to Change Your Future
Geoffrey James, Inc. Magazine
Want to be more successful? Change the way you view the world by adopting these 10 beliefs. If there were only one thing that I could communicate to readers, it would be this all-important observation: The results that you get in business (and in life) are simply a byproduct of your beliefs.
Event Planner Incomes, Illustrated by City and State
Liz King Events
The satisfaction of throwing a successful event may be priceless, but the services of an event planner are most certainly not. In fact, incomes can range pretty significantly depending on a number of factors, from the experience level of the person to the types of events they plan to whether they work in-house or independently. Based on 2010 data from the U.S. Bureau of Labor Statistics, this infographic shows how the city you live in can have a huge effect on your salary.
Site Inspections Have Never Been Easier Thanks to TechSpec
Liz King, Liz King Events
So you wanna use QR codes at your next event, huh? Well, I’m going to keep it real Liz King style and first of all tell you that the adoption rate for QR codes really hasn’t been what everyone expected. As cool as it seems, people are not whipping out their phones to find out what mysteries lie behind that little black and white box. But now that I’ve gotten that off my chest (I’m all about full disclosure), there are some tips that I can share with you about how to maximize the effectiveness of them at your events. While you may not have people scrambling to scan every code, there absolutely are ways to get people engaging with them.
The Four Dumbest Rules That Will Kill Your Company’s Culture
Roberta Matuson, Fast Company
Imagine what a great place the working world could be without these dumb, stupid rules. It’s hard to imagine that the Olympics would have some dumb, stupid rules, but if this world-class organization can have some, it’s not a stretch that companies have them, too.