As a business owner, I spend a LOT of time on Facebook and Twitter – always trying to meet new people and find ways of engaging on a deeper level with old friends. One of my big goals for these interactions is to use them like a funnel to lead to our website and get people to understand what it is that we do as a company. Directing traffic to your website can be as simple as a link from your blog or gallery, but a social media landing page is a great way to keep the “feel” of social media while still getting them on your site. It also helps you track how many people come to your site as a direct result of your social media channels. I set up my landing page in about 5 minutes and here is what you need to do.
1. Create a new page on your website that is not on the navigation. In other words, you don’t want people to be able to get there from your homepage. In WordPress, I do this by using the Exclude Pages Plugin.
2. Start your page with a friendly welcome to your readers – beginning with acknowledging that they clicked on a link from your Facebook or Twitter account (or others!). Then, introduce them to some of the most important resources on your website. I share my PHILOSOPHY page and my BLOG. This is also a great place to ask people to sign up for your mailing list.
3. Add a fun picture.
4. Save the page and change the website link that is currently listed on your social networks to redirect to this page.
It’s simple and incredibly effective! Try it out! You’ll be able to tell by leveraging Google Analytics how many people came to your website as a direct result of interactions on your social networks. And who says social media isn’t measurable?