Liz King Events: Social Media Event Planning Specialists

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So you wanna use QR codes at your next event, huh? Well, I’m going to keep it real Liz King style and first of all tell you that the adoption rate for QR codes really hasn’t been what everyone expected. As cool as it seems, people are not whipping out their phones to find out what mysteries lie behind that little black and white box. But now that I’ve gotten that off my chest (I’m all about full disclosure), there are some tips that I can share with you about how to maximize the effectiveness of them at your events. While you may not have people scrambling to scan every code, there absolutely are ways to get people engaging with them.

Direct them to mobile-friendly sites
The #1 cardinal rule of QR codes is that the link you send them to MUST BE MOBILE FRIENDLY. Ideally, designed for mobile. Not just friendly. The last thing you want to do is send someone to a flash-based website or a place where they have to scroll in and push the page all around to see what they want to see. If you are going to use QR codes, make the entire experience mobile based. The good news is that this is easy to do. There are free and amazing sites like ShareSquare where you can put in all the content you want in a matter of minutes and be ready to go!

ALWAYS TEST
If you are creating a code, always test it. Make sure it works. This especially applies if you want to get creative and make it really huge or split between different panels on a big screen etc. Don’t let your codes go untested or you’ll have a bunch of frustrated attendees on your hands.

Incentivize
Why would someone take their phone out, open an app and scan your code? One great reason is if they will get exclusive speaker content, powerpoint slides or other things that you won’t get if you didn’t do all that. This is how you can incentivize your attendees to get engaged with the QR codes. Think of ways that you can share information in a quick way that will be valuable to your attendees. Then, use QR codes to distribute that information and market the benefits at your event.

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Liz

Liz King is a technology-integrated event planner and award winning blogger. As the owner of Liz King Events, she runs an innovative firm that creates dynamic branding events integrating the use of social media. Planning events from soup to nuts, she works with her team to create and sustain your event brand and enhance attendee engagement. Liz is also a co-founder of the Event Technology Showcase PlannerTech. As the owner of Liz King Events, she has been featured as a speaker at the International Association of Exhibitions and Events, National Association of Colleges and Employers, ExpoWest/Supply Expo and several other events as an expert on the topic of social media and events. She has also been featured in Connect Meetings Intelligence and Convene Magazine, among others.

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This entry was posted on Tuesday, July 24th, 2012 at 10:08 am and is filed under Event Planning, QR Codes, Social Media Integrated Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.