So you wanna use QR codes at your next event, huh? Well, I’m going to keep it real Liz King style and first of all tell you that the adoption rate for QR codes really hasn’t been what everyone expected. As cool as it seems, people are not whipping out their phones to find out what mysteries lie behind that little black and white box. But now that I’ve gotten that off my chest (I’m all about full disclosure), there are some tips that I can share with you about how to maximize the effectiveness of them at your events. While you may not have people scrambling to scan every code, there absolutely are ways to get people engaging with them.
Direct them to mobile-friendly sites
The #1 cardinal rule of QR codes is that the link you send them to MUST BE MOBILE FRIENDLY. Ideally, designed for mobile. Not just friendly. The last thing you want to do is send someone to a flash-based website or a place where they have to scroll in and push the page all around to see what they want to see. If you are going to use QR codes, make the entire experience mobile based. The good news is that this is easy to do. There are free and amazing sites like ShareSquare where you can put in all the content you want in a matter of minutes and be ready to go!
If you are creating a code, always test it. Make sure it works. This especially applies if you want to get creative and make it really huge or split between different panels on a big screen etc. Don’t let your codes go untested or you’ll have a bunch of frustrated attendees on your hands.
Why would someone take their phone out, open an app and scan your code? One great reason is if they will get exclusive speaker content, powerpoint slides or other things that you won’t get if you didn’t do all that. This is how you can incentivize your attendees to get engaged with the QR codes. Think of ways that you can share information in a quick way that will be valuable to your attendees. Then, use QR codes to distribute that information and market the benefits at your event.