I love, love, love all things events and technology. If you can’t tell by my tweets, Facebook posts and all my other social media interactions, I love to talk about events and the tools that help us do what we do better. In June 2011, I partnered with an organization called imbookin to bring you PlannerTech – an event technology showcase. This weekly blog series is going to help continue to expose you to new tools you need to be aware of as an event planner. Also, in case you missed it, PlannerTech could be coming soon to your area!
Today, we’re talking about Bizzabo
Your name: Alon Alroy, Co-Founder & CMO
Company/Tool Name: Bizzabo, Event Networking Made Easy – For Attendees And Organizers
What is the “problem” that your tool seeks to solve?
Our solution, a mobile networking app and a web dashboard for event organizers, aims at maximizing the networking experience at events. Think of Bizzabo as a mixture of LinkedIn, Foursquare and Whatsapp, wrapped into a single, beautiful and easy-to-use app for business professionals.
What is the best audience for this tool? Corporate events? Social? Other? Large? Small?
All of the above, but we do focus on business networking, hence our integration with LinkedIn (to register for Bizzabo). Any event organizer, corporate or otherwise, can add their upcoming event to Bizzabo, and allow attendees to better collaborate and communicate before & during the event.
What does your tool help event planners do better?
Bizzabo is the only free solution out there today which enables event organizers to socialize and mobilize their event in less than 2 minutes. We’ve worked hard on the Organizer’s Dashboard, making it as intuitive as possible, giving organizers an easy solution for entering into the mobile world.
How is your tool different from/better than the competition?
As Mike Butcher from TechCrunch wrote recently: “after demoing Bizzabo I can confidently say it’s one of the best conference apps I’ve seen, and I’ve seen a few, because it makes that link between the event organizer and the people around you.
What is the single coolest feature of your product?
There are many cool features, it is hard to pick just one. Our internal messaging is pretty cool. It doesn’t require the two parties to be connected on LinkedIn or Twitter, and is used extensively during events. An attendee sends an average of 3 messages per event – zooming-in on business opportunities. Many people find the “Google someone” feature pretty cool. I believe event organizers will find our Offers feature quite handy – as it enables sponsors and exhibitors to create custom promotions during the event, invite more people to their booth and increase their visibility.
Anything else we need to know?
During the 3-month beta phase of Bizzabo, we helped socialize hundreds of events and connected tens of thousands of attendees, forming new business opportunities. Today, 2 weeks after the official launch, we have already helped socialize events in over 100 major cities around the world, growing on a daily basis. Add your upcoming event today: http://www.bizzabo.com.