Selecting a Well-Rounded Online Platform

There are so many products available to those of us using online platforms. Whether you are conferencing with colleagues across the country (or world!) or hosting a virtual component to an event, the number of options you have at your fingertips is astounding.

This doesn’t necessarily make your job easy, though. You need to know which tool will give you the most bang for your buck and meet your needs. If you’re looking to use an online platform for webinars or meetings, I highly suggest GoToMeeting or GoToWebinar. This tool is very powerful and can handle many of the requirements of virtual events.

For those looking to host an online community, your best options are Social27, Pathable and OneLobby. Here are a few things you should look for in an online platform, whichever you choose, to make sure you’re satisfied the next time you host a virtual event or meeting.

Recording capability

The ability to record and share your online event is a key offering of many online platforms. If you’re capturing online meetings, you can now share them with those who were unable to participate. You can even sell the recordings to the public.

Read more on PlanYourMeetings.com

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Liz

Liz King is a technology-integrated event planner and award winning blogger. As the owner of Liz King Events, she runs an innovative firm that creates dynamic branding events integrating the use of social media. Planning events from soup to nuts, she works with her team to create and sustain your event brand and enhance attendee engagement. Liz is also a co-founder of the Event Technology Showcase PlannerTech. As the owner of Liz King Events, she has been featured as a speaker at the International Association of Exhibitions and Events, National Association of Colleges and Employers, ExpoWest/Supply Expo and several other events as an expert on the topic of social media and events. She has also been featured in Connect Meetings Intelligence and Convene Magazine, among others.

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  • http://www.moreconference.com/ moreconference

    I’d also add that usability is an important consideration. If the platform isn’t intuitive then delegates/attendees simply won’t touch it.

    • http://www.lizkingevents.com Liz King

      Great point. I absolutely agree!

      • http://www.moreconference.com/ moreconference

        Do you think the industry needs better metrics on how usable each platform is? Perhaps the best measure would be level of interaction by delegates e.g. number of logins/posts/messages/conversations. The features should really serve to maximise these measures – not just serve to attract event planners.