How to Treat Celebrities by @PenthouseLord

Chris BrownChris Brown posted a bloody photograph of himself on his Instagram account after a rumoured brawl with Rihanna’s other former boyfriend Drake.

Brown’s picture came with a caption that suggested that he’d been in a clash that involved bottles and soon rumours of a bloody nightclub brawl with rapper and fellow ex-boyfriend of Rihanna, Drake hit the internet.

In light of the Chris Brown “Glass-gate” situation, it became clear to me that perhaps we need a blog on, “How to treat Celebrities”. 

Dita Von Tease

Lord Jason Scott and Dita Von Tease

Nine out of ten British adults knew the names of the Beckhams’ three children, but less than half that knew John Major was Prime Minister during the first Gulf War.

The word ‘celebrity’ has opened up wide and far and ‘celebrity culture’ has gained pole position in today’s media and even dinner time talk. During the years I have been an events organizer specializing in Premiers, high fashion and A-listers , I been fortunate enough to deal with some international and national talent and celebrities, most of which were terribly nice, approachable and easy to deal with.

Job sorted, one would think, but happy endings with this kind of guests are more often than not down to displaying millimetric attention to detail and tones of crisis management skills.

Lord Jason Scott

Lord Jason Scott and Katie Melua

It only takes a minor mistake to set some stars and/or their often enormous entourage on fire.  So, the most common question I get asked after ‘Is she that hot in real life?’ is possibly ‘How do you behave with these people?’. As familiar as ‘these people’ might have become through media overexposure, celebrities still largely inspire fascination and occasionally a sense of awe. Consequently, most of us confess to not quite knowing how to behave around them.

My take on it is simply, ” I try to look as unaffected as possible to see Tom Cruise coming into my venue whilst I make sure the VIP area is CSI-proof immaculate and check the champagne is ice cold for the fourth time.  As a rule of thumb and following a mentor’s advice, I have decided to treat celebrities the same as every other guest – times two!”

If you would normally give away a bottle of Ace of Spades, you make it two. I tend to smile twice more often than usual. Many of my friends ask if it’s as simple as making the waitresses’ skirts twice as short for Russell Brand and the boys serving trays of canapés looking like One Direction for the Caroline Flack’s of this world.

The rule is not so much applied because I feel they deserve it but because I have come to the conclusion these are in fact the ways they have come used to and subsequently take as standard. So, in the end, I guess they are only getting the standard treatment – all fair and square, one could say?

Celebrities are like everyone else, some just play superheroes on screen

Virgin Atlantic launched an investigation over claims that an employee fed information about more than 60 celebrity clients, to stop this from happening I do a pre-shift meeting and  explain who is coming thereby getting the shock and awe out of the way before explain the rules. That way before any of my staff call the paparazzi about anyone from Madonna to Sienna Miller they know the consequences of their actions

However like all things there are two sides to this coin and some celebrities court publicity and you should be prepared for this and have rules in place to deal with it.

Any other tried and tested, sensible or outrageous rules for treating celebrities, other than letting your people throw a bottles at celebrity’s are welcome?

This is part 1 and soon I will divulge a lot more in part 2…including some very exciting news..so stay tune

“Thank you and remember we in the event business are in the memory business. Let’s make some great ones!”

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jscott

Lord Jason Scott is an international events consultant and A-list specialist, currently based at the newly revamped The Penthouse in Leicester Square. Jason, whose first contact with celebs was guarding Kylie Minogue’s petite gold hot- pants, was recently named one of the top people under 40 working in the industry in Europe. He is one of the most demanded consultants in London and currently undergoing an ambitious global expansion. A portfolio of work with top brands including Red Nose Day, Universal, Warner Brothers, Sony or Virgin and celebrities ranging from Cheryl Cole to Tom Cruise coupled with one of the highest rates of returning clients in the London scene, has granted Jason a place in the speed dial of the great and good.

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  • http://twitter.com/heidithorne/status/218344673998155776/ (@heidithorne) (@heidithorne)

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  • http://twitter.com/JeniseFryatt/status/218361473452355584/ (@JeniseFryatt) (@JeniseFryatt)

    How to Treat Celebrities by @PenthouseLord #eventprofs http://t.co/OlM8r5yu via @lizkingevents

  • http://twitter.com/JeffHurt/status/218460137046810624/ (@JeffHurt) (@JeffHurt)

    How to Treat Celebrities by @PenthouseLord #eventprofs http://t.co/3GaoKq6w via @lizkingevents