Chris Brown posted a bloody photograph of himself on his Instagram account after a rumoured brawl with Rihanna’s other former boyfriend Drake.
Brown’s picture came with a caption that suggested that he’d been in a clash that involved bottles and soon rumours of a bloody nightclub brawl with rapper and fellow ex-boyfriend of Rihanna, Drake hit the internet.
In light of the Chris Brown “Glass-gate” situation, it became clear to me that perhaps we need a blog on, “How to treat Celebrities”.
Nine out of ten British adults knew the names of the Beckhams’ three children, but less than half that knew John Major was Prime Minister during the first Gulf War.
The word ‘celebrity’ has opened up wide and far and ‘celebrity culture’ has gained pole position in today’s media and even dinner time talk. During the years I have been an events organizer specializing in Premiers, high fashion and A-listers , I been fortunate enough to deal with some international and national talent and celebrities, most of which were terribly nice, approachable and easy to deal with.
Job sorted, one would think, but happy endings with this kind of guests are more often than not down to displaying millimetric attention to detail and tones of crisis management skills.
It only takes a minor mistake to set some stars and/or their often enormous entourage on fire. So, the most common question I get asked after ‘Is she that hot in real life?’ is possibly ‘How do you behave with these people?’. As familiar as ‘these people’ might have become through media overexposure, celebrities still largely inspire fascination and occasionally a sense of awe. Consequently, most of us confess to not quite knowing how to behave around them.
My take on it is simply, ” I try to look as unaffected as possible to see Tom Cruise coming into my venue whilst I make sure the VIP area is CSI-proof immaculate and check the champagne is ice cold for the fourth time. As a rule of thumb and following a mentor’s advice, I have decided to treat celebrities the same as every other guest – times two!”
If you would normally give away a bottle of Ace of Spades, you make it two. I tend to smile twice more often than usual. Many of my friends ask if it’s as simple as making the waitresses’ skirts twice as short for Russell Brand and the boys serving trays of canapés looking like One Direction for the Caroline Flack’s of this world.
The rule is not so much applied because I feel they deserve it but because I have come to the conclusion these are in fact the ways they have come used to and subsequently take as standard. So, in the end, I guess they are only getting the standard treatment – all fair and square, one could say?
Celebrities are like everyone else, some just play superheroes on screen
Virgin Atlantic launched an investigation over claims that an employee fed information about more than 60 celebrity clients, to stop this from happening I do a pre-shift meeting and explain who is coming thereby getting the shock and awe out of the way before explain the rules. That way before any of my staff call the paparazzi about anyone from Madonna to Sienna Miller they know the consequences of their actions
However like all things there are two sides to this coin and some celebrities court publicity and you should be prepared for this and have rules in place to deal with it.
Any other tried and tested, sensible or outrageous rules for treating celebrities, other than letting your people throw a bottles at celebrity’s are welcome?
This is part 1 and soon I will divulge a lot more in part 2…including some very exciting news..so stay tune
“Thank you and remember we in the event business are in the memory business. Let’s make some great ones!”