I love, love, love all things events and technology. If you can’t tell by my tweets, Facebook posts and all my other social media interactions, I love to talk about events and the tools that help us do what we do better. In June 2011, I partnered with an organization called imbookin to bring you PlannerTech – an event technology showcase. This weekly blog series is going to help continue to expose you to new tools you need to be aware of as an event planner. Also, in case you missed it, PlannerTech could be coming soon to your area!
Today, we’re talking about EventMethod
Your name: Matt Walton, CEO
Company/Tool Name: EventMethod
What is the problem that your tool seeks to solve?
Event planners have limited tools at their disposal to centralize and collaborate around the event planning process. In addition, mobile event experiences are generally not integrated into this process. This makes it difficult for event planners to find the best and most cost effective mobile experience possible. The task of sourcing mobile vendors is time consuming. It also requires a technical depth to really understand features and functionality and to grasp how the planning process integrates with deployment of a complimentary mobile experience.
EventMethod was created to revolutionize this process.
This is a single point solution for planners to centralize all aspects of an event (keynotes, agenda items, sponsors) while also providing an integrated “downloadable” mobile experience through one simple, easy-to-use system. EventMethod allows anyone to create, manage, and run an event of any size from a mobile device or within a web browser. It’s integrated with native mobile applications that enable attendees to engage like never before.
The apps within the tool are unique in that they are focused on providing attendees the social interactivity to transform and share what’s happening in and around an event. Our tool is the centralized hub of conversations and connections between organizers, vendors/sponsors, and even attendees.
We are rapidly building new features to continually make the event experience more collaborative for everyone involved.
What is the best audience for this tool?
The best audience for EventMethod really depends on the phase of the event but from a planning perspective, the best audience is event organizers. The level of data and visibility we provide is second to none and all through a “pick
up and go” application. This really resonates with organizers that are inundated with the logistics of planning. It helps them move to become more strategic.
But our attendees also have a say. EventMethod provides them with a voice on the quality of the experience before, during, and post-event.
Our view remains that if you don’t have great event planning, it doesn’t matter how good the mobile experience is. It is only as good as the planning process was. That’s why we focus on helping the event planner produce a great event.
What does your tool help event planners do better?
As I mentioned, we feel the core to a successful event is the planning process. Simplifying the event planning process enables an organizer to move from tactical to strategic, leveraging their true vision and capabilities. Planners can focus on the outcome of the event and not on the chaos that often ensues during the organization process. Trying to manage all the logistics of an event through spreadsheets, Google Docs, PowerPoint and Word is an antiquated process.
I believe that one of the greatest value points to EventMethod is that it creates a beautiful app for attendees to use in just a few minutes. It can be quite impressive to attend an event where everything the audience needs is in their pocket. The boost in real-time engagement and conversation that happens through the app is amazing. Allowing planners to get a picture of what people are saying and how they are interacting is a very powerful way to create truly unique events.
We also provide fantastic data that planners can use to measure effectiveness. This can be a great asset when communicating ROI to sponsors or managers. With today’s financial climate, we understand the pressure on event planners to
report on success so we have built tools that make this easier.
How is your tool different from/better than the competition?
Well, right off the bat our usability and design surpasses the competition. But I think it goes even deeper than that.
We understand how business operates and the requirements of businesses to have tools that simplify and streamline workflow. We leveraged this experience to simplify the overall event planning process at DellWorld and realized we could
build a tool that would not only provide simple mobile, but would also address the complete event planning workflow process.
At our core, we are designers. We are always focused on creating the best user experience for our customers. We looked across the industry and made a conscious decision to cut out some of the noise we found in other solutions. Not
only that, but we also spend a lot of time simply having conversations with people trying to actually create events.
User Experience has continued to be just a buzzword to some but it is something we hold dear. It is in our DNA as a company.
From the technical side, EventMethod handles large crowds brilliantly because its in the Amazon elastic cloud. We also chose to build only native apps that are very fast and can handle cellular disruptions or Internet drops much better than the competition.
Oh and did I mention that we are free? Anyone can sign up, create an event and have a robust experience for free.
What is the single coolest feature of your product?
Well, we have some very cool things that are going to be released very soon but for now I have to go with the real-time surveys. This changes the dynamics of how keynotes and sessions can be run.
Anyone can survey users after an event to see how they enjoyed a particular aspect. EventMethod allows the audience to get involved with the session as it is taking place.
Speakers can poll the audience and then change the direction of the presentation based on their feedback. We enable that two-way conversation to take place live through the use of the mobile apps and built in Internet displays that can
be projected from any computer. Speakers can poll the audience with prebuilt questions and everyone in the auditorium can see the charts change in real-time or a moderator can solicit text questions Twitter style from the audience.
We are also finding that due to the personal nature of the mobile device, more people are willing to interact with the apps and thereby the event than they would traditionally through other means like the always terrifying microphone.