I love, love, love all things events and technology. If you can’t tell by my tweets, Facebook posts and all my other social media interactions, I love to talk about events and the tools that help us do what we do better. In June 2011, I partnered with an organization called imbookin to bring you PlannerTech – an event technology showcase. This weekly blog series is going to help continue to expose you to new tools you need to be aware of as an event planner. Also, in case you missed it, PlannerTech could be coming soon to your area!
Today, we’re talking about a2z, Inc.
What is the “problem” that your tool seeks to solve?
a2z offers multiple smart tools for hassle-free floor plan/expo management, conference management, networking and attendee acquisition, as well as web-based and native mobile applications. All a2z solutions are geared to help clients increase efficiencies, boost revenues, speed up cash flow and enhance the end-user experience all while attaining ROI in a single show cycle. a2z integrates with your other mission-critical systems (CRM, AMS, etc.) to improve processes and work flow. Clients tie exhibit sales directly into financials, and remain PCI compliant. a2z facilitates attendee engagement and pre-show lead acquisition with embedded widgets and enhanced online exhibitor eBooth content including social media links, videos, products, press releases and special offers.
What is the best audience for this tool? Corporate events? Social? Other? Large? Small?
Mid-sized to large B2B tradeshow events tend to get the most from a2z solutions.
What does your tool help event planners do better?
a2z Exposition Management tools help event planners sell exhibit spaces faster, and the Conference tools help with managing schedules, proposals and presenters in real-time. a2z Networking and Lead Management help organizers match the right buyers to the right sellers. a2z Mobile and Social Media solutions help you expand your marketing footprint and boost event engagement, before, during and after your show.
How is your tool different from/better than the competition?
World-class reporting, a dedicated professional services representative to provide support, and expertise integrating with other systems set a2z apart. We are PCI compliant and powered 40% of the top 25 shows listed in Expo magazine’s fastest growing shows in 2011. With a client-focused vision and commitment to continued innovation, a2z is a market leader with modular event management software solutions. Established in 1998, a2z has deep industry knowledge and experience with a variety of shows, industries and event needs. We offer modular pricing so you only buy exactly what you need.
What is the single coolest feature of your product?
Our floor plan solution is slick, non-flash based and is accessible on any PC or mobile device. Since it is real-time and web based, clients can access their back end, securely, online from anywhere.
Anything else we need to know?
The a2z team is comprised of people who have worked in the events industry for decades. As organizers, exhibitors and as a vendor the a2z team understands your business needs and knows how to deliver.
- PlannerTech Event Tech Showcase Returns to NYC For Internet Week! (lizkingevents.com)
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- 10 Useful Event Tools You Probably Missed (eventmanagerblog.com)
- 5 Tips on How to Pitch Your Event Technology Tool to Planners (lizkingevents.com)