Liz King Events: Social Media Event Planning Specialists

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If you have spent any time on this blog, you’ll know that I live and breathe the integration of technology in events. There are countless ways to make your events more engaging (and simply more efficient) by leveraging some really cool tools. There are QR codes and mobile apps and online communities. There’s even “plain old” social media like Facebook and Twitter integrations. But even though I’m obsessed with these tools, I still have to ask myself “Is my audience ready for this?”. Any good planner will remember to question this BEFORE getting all tech geeky. Here’s how you know your event is ready for the “upgrade”.

Your audience embraces technology in their lives
The ideal audience for a tech integrated event is one where they regularly tweet, blog and Facebook. They are familiar with basic social networking tools and use them as a part of their life. It doesn’t matter much if they’ve used the exact tool that you’re introducing, but they do need to be savvy enough and have good experience which will translate into a short learning curve.

The content is viral-worthy
As planners, we all like to believe that every spoken word at OUR events is worth sharing, but there are some instances where it simply isn’t. Would I encourage a Twitter feed at a corporate annual meeting? Probably not. It’s not information that you want people sharing virally on social networks. Even private networks are only a good fit if there is a value in connecting attendees with each other and information shared.

Tech integration is supported by the planning team/management
If you are the only one fighting for the integration, consider whether your group is really ready for the change. For those of us who are more progressive, it’s easy to see the benefits of changing the way things have been done. In some cases, we need to fight that uphill battle and let people see the successes first hand. In others, it’s best to sit back and let people come around.

Photo by Rennette Stowe

Liz

Liz King is a social media-integrated event planner and award winning blogger. As the owner of Liz King Events, she runs an innovative firm that creates dynamic branding events integrating the use of social media. Planning events from soup to nuts, she works with her team to create and sustain your event brand and enhance attendee engagement. Liz is also a co-founder of the Event Technology Showcase PlannerTech. As the owner of Liz King Events, she has been featured as a speaker at the International Association of Exhibitions and Events, National Association of Colleges and Employers, ExpoWest/Supply Expo and several other events as an expert on the topic of social media and events. She has also been featured in Connect Meetings Intelligence and Convene Magazine, among others.

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This entry was posted on Tuesday, March 6th, 2012 at 9:58 am and is filed under Blogging, Event Planning, Facebook, Mobile Applications, Online Communities, QR Codes, Social Media Integrated Events, Social Media Shortcuts, Social Media/Technology, Twitter, Venue Search, Virtual Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.