I spent the weekend at Social Media Weekend here in New York and realized that there are still so many people with questions about Twitter. So, I thought I would share this guide to getting started. Before we get started, however, I want to share that I am a firm believer that Twitter isn’t for everyone. Before you dive in, consider the following things to see if it might be the right social network for your business.
Twitter success requires total buy-in.
I don’t see Twitter as a marketing tool so you need to make sure that you are really interested and open to seeing what happens. If you’re getting on Twitter just because everyone else tells you too, you aren’t likely to be successful.
Twitter success requires time.
As with all social media tools, Twitter is all about relationships. And, as you know, quality relationships require a time investment. There are no quick fixes, no ways to cheat yourself to 10,000 followers. You must be consistent and engage with the people you follow and who follow you. You don’t need to post an update every five minutes, but you do need to commit to interacting on a regular basis.
Twitter success requires introspection.
There isn’t a guidebook for your interactions on Twitter and it’s really easy to get on and start talking about yourself. You need to continually think about your content and relationships and compare them with your goals. If you aren’t getting the results you hoped for, change things up and keep trying.
Twitter success requires a true interest in others.
Overt marketing is a thing of the past. No one wants to hear about you and what you’re good at. They want to EXPERIENCE it. Don’t even try to get on Twitter if your goal is self-promotion. You’ll find out the hard way that no one cares. You might get followers, but quality is more important than quantity. Ask a question to your audience and if no one responds, you may need to switch things up.
Photo by IvanPW