Location. Location. Location. One of the most essential pieces of any event is the location where your event will take place. In New York City alone, the Official Convention Bureau, NYC&Co (nycgo.com), estimated in 2010 there are 23,499 active restaurants alone. But it’s not just about Restaurants or the other ‘traditional’ event locations like Hotels and Conference Centers anymore. Bars, Lounges, Museums, Loft Spaces, Clubs, Bowling Alleys, Pool Halls, Arcades, Conference Centers, Offices and Conference Rooms, Concert Halls, Art Galleries, Retail Stores, Malls, Movie Theatres, Boats, Rooftops, Gardens, Parks, Planes, etc., etc. are all popular event locations that you should consider when you are planning your next event.
But once you realize all the different types of locations and opportunities for your event, more than 50,000 in the NYC area alone, it becomes a bit overwhelming. Where do you start? How can you possibly call and/or email them all to connect?
Before you begin your search, you must first understand the objective of your event and consider the following 7 basic questions to determine what type of location will be most suitable:
1. How many guests will be attending?
2. Do you need just one big open space or a bunch of smaller rooms?
3. Will you need food and beverage at your event?
4. Will this event include sitting or standing?
5. Will you have displayed media?
6. Do attendees need to access wifi?
7. What privacy level will you require?
Once you understand these basic needs for your event, the fun begins! Time to start communicating with various locations, find out if they are available and determine if they fit within your budget. There are a bunch of ways to find a location and even some tools online that will help you connect with locations and find out the important details like capacity, amenities, price and availability. In our next post we will discuss, a couple of ways you can find a location for your next event.
Remember don’t get overwhelmed by the number of locations. Make sure you understand your event before you get started and then start shopping!
What other advice do you have for folks before they begin their location search? Any other basic factors we should add to the list?
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