Liz King Events: Social Media Event Planning Specialists

• Tweet

• Tweet

I love when people come to me and ask me questions about how to integrate social media into their events to achieve a particular purpose. Whether it be branding the event or connecting attendees, I love to brainstorm ideas and find a way to reach goals. What I’m not a fan of is people who come to “brag” about how they are doing this new thing with social media at their events.

“Hey. Guess what. We’re totally “updating” our event this year. We’re going to have a Twitter Feed and a Foursquare check in. Isn’t that so cool?”
“Why?” I reply.
“Well, it’s just that we’re trying to do something fresh and new and we really like the way you have these at your events. I think it helps a lot.”
“Helps to do what?”
“I don’t know”.

And that’s where my trouble begins. Social media is not décor. It’s not just another thing to add to the long list of things that make your events look cool. It’s not a trendy fabric structure or the latest uplights on the market. Social media is a TOOL. It’s a tool to help you achieve certain goals. There are countless ways that social media can strategically be integrated into an event to make it better, but just having it for the sake of having it isn’t worth very much. Tomorrow, I’m going to write a post on some of the goals that you can achieve using social media and I hope you’ll tune in to read. Even more so, I hope you’ll think of this article the next time someone comes running over to tell you about the “cool” things they’re doing with social media, even though they can’t explain why!

Liz

Liz King is a social media-integrated event planner and award winning blogger. As the owner of Liz King Events, she runs an innovative firm that creates dynamic branding events integrating the use of social media. Planning events from soup to nuts, she works with her team to create and sustain your event brand and enhance attendee engagement. Liz is also a co-founder of the Event Technology Showcase PlannerTech. As the owner of Liz King Events, she has been featured as a speaker at the International Association of Exhibitions and Events, National Association of Colleges and Employers, ExpoWest/Supply Expo and several other events as an expert on the topic of social media and events. She has also been featured in Connect Meetings Intelligence and Convene Magazine, among others.

More Posts - Website - Twitter - Facebook

Related posts:

This entry was posted on Monday, January 9th, 2012 at 9:24 am and is filed under Blogging, Event Planning, Mobile Applications, Online Communities, QR Codes, Social Media Integrated Events, Social Media Shortcuts, Social Media/Technology, Twitter, Virtual Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.