Introducing: The Sentry Library

Sentry Centers LogoYour Name: Alfredo Colon

Name of the Blog: The Sentry Library


Blog topics:

Topics covered on our blog include, but are not limited to: increasing meeting ROI, effective marketing strategies, advanced selling strategies, branding, business model generation, virtual collaboration, advanced methods of public speaking, hospitality design, event marketing, planning ethics and etiquette, advancing of careers, effective communication, management & design, financial accounting, hospitality law, human-centered design, innovative marketing communications, leadership, sales strategy, increasing sustainability & innovation, pitch selling, perfecting meeting vernacular, proactive sales management, professional meeting coordination, public relations, raid problem solving , smart calling, snap selling, spin selling, effective presentations, the changes effecting overall meeting industry, community management, and more.


What is the goal of the blog?

The Sentry Library centralizes relevant texts sourced across a wide spectrum of industries and publications to conveniently serve curious meeting professionals and provide a hub for their intellectual discussion. We hope that you will enjoy the online library and also invite you to explore our extensive collection of texts hosted onsite at Sentry Centers 810 Seventh Avenue (New York).

 

What made you decide that blogging was for Sentry?

The Sentry Library acts as our voice. We, wholeheartedly, wish to engage our clients in intellectual conversation.


Who is your ideal reader?

Our target audience is meeting professionals across all industries.

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Liz

Liz King is a social media-integrated event planner and award winning blogger. As the owner of Liz King Events, she runs an innovative firm that creates dynamic branding events integrating the use of social media. Planning events from soup to nuts, she works with her team to create and sustain your event brand and enhance attendee engagement. Liz is also a co-founder of the Event Technology Showcase PlannerTech. As the owner of Liz King Events, she has been featured as a speaker at the International Association of Exhibitions and Events, National Association of Colleges and Employers, ExpoWest/Supply Expo and several other events as an expert on the topic of social media and events. She has also been featured in Connect Meetings Intelligence and Convene Magazine, among others.

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