In case you missed it, here are the top five articles I tweeted/wrote this week based on # of clicks. Please Enjoy!
Is Your Social Media Strategy Stalling Because You Aren’t Doing the Right Thing? Dan Zarella, CopyBlogger
Marketers of most stripes know how important and powerful calls-to-action are. If you want someone to take a specific action,you have to actually ask them to take that specific action. But, it seems like social media marketers have either forgotten CTAs, or rejected them altogether. A researcher by the name of Irving Kirsch at the University of Connecticut did an interesting experiment with hypnotically suggestable people. Half of the subjects were put under full hypnotic trance and given a stack of 30 post cards. They were given the hypnotic command to mail one card back to the lab each day for 30 days. The other half of the subjects were simply asked nicely, given social requests without hypnosis to do the same. Can you guess which group mailed more postcards back?
I’m Under A Lot of Pressure
Seth Godin
The ellipsis hides the most important part of this sentence: ”I’m under a lot of pressure from myself.” When you have a big presentation or a large speech or a spreadsheet due, the pressure you feel is self-induced. How do I know? Because stuff that felt high-pressure a few years ago is old hat to you now. Because it used to be hard for you to speak to ten people, and now it takes a hundred or a thousand for you to feel those butterflies. Because not only do you get used to it, you thrive on it.
Facebook Posting Techniques That Really Work
Mikal E. Belicove, Entrepreneur.com
There’s a fine line between a scientific approach to marketing on Facebook and a haphazard shotgun approach. For those of you who prefer not to “point and shoot,” a new study from a San Francisco-based social media strategy firm offers an in-depth analysis of the top 20,000 Facebook Pages and up to a quarter million posts in an effort to determine the most useful posting techniques.
Social Media Marketing By the Numbers
Todd Wasserman, Mashable
Donny Deutsch, the former adman and talk show host, once recounted a story about a Mitsubishi Super Bowl ad that was tagged with the URL seewhathappens.com. The ad got 600,000 clicks, Deutsch said, which prompted the carmaker to ask, “Is that good?” Deutsch answered: “We told the client it was great, so it was great!” The Mitsubishi campaign ran almost eight years ago. Have things changed? Well, as the infographic below shows, there are a lot more metrics, but are they great? One way to tell is to look at what the absolute top responses are across the prevailing social media platforms —Twitter, Facebook and YouTube. In many cases, the numbers are intoxicating.
5 Reasons Why Your Business Should Embrace The Virtual Office
Andy Beal, Open Forum
“You want to do what?” I wish I knew what font to use to demonstrate that the above was said with a mix of shock, surprise, curiosity and a pinch of “over my dead body.” What caused such a response? I had just been told by my then Vice President of Operations that he wanted to allow all employees to work from home and pick their own working hours. There I was, in the middle of a search for a permanent office space to call home and the guy responsible for making the workers “work” just told me that it wouldn’t be needed. What? No hardwood floors? No Herman Miller chairs? Not even a ping-pong table? What kind of startup would we become?
