Liz King Events: Social Media Event Planning Specialists

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  I was going through a stack of business cards I’ve collected over the past few weeks recently. I was trying to figure out a way to make sense of all these pieces of paper, but that’s an entirely different issue to discuss. What I noticed is that in a stack of about 100 business cards, there were 7 cards with the exact same template – the one pictured here. All had the “Vistaprint” words on the back. It led me to share this post. In order to be successful, business owners need to take two things very seriously.

THE POWER OF DIFFERENTIATION
How will I remember you if your business card looks the same as everyone else? In an ever-expanding world, branding is more important than ever. You’re competing for eyeballs, but more importantly, for memories. You want people to get a sense of what you do by looking at your business card. You want it to be unique so that people will be able to pull it out of a stack. That being said, being TOO unique is never a good thing either. You don’t want to have an odd shape that will get lost in the stack.

INVESTMENT
I completely understand that small businesses are working on tight budgets and have very limited resources, but the information and emotion you convey on a business card is perhaps more important than the card itself. If a person can’t tell by looking at it why they need to contact you, the phone number and email become irrelevant. While free is always nice, certain things are worth paying for.

I believe you should try and practice what you preach so I’m attaching my current business card below. I’m very open to your feedback so please let me know where you see room for improvement. The image on the left is a bit brighter here for some reason, but the colors do match the back of the card.

Thanks!

Liz

Liz King is a technology-integrated event planner and award winning blogger. As the owner of Liz King Events, she runs an innovative firm that creates dynamic branding events integrating the use of social media. Planning events from soup to nuts, she works with her team to create and sustain your event brand and enhance attendee engagement. Liz is also a co-founder of the Event Technology Showcase PlannerTech. As the owner of Liz King Events, she has been featured as a speaker at the International Association of Exhibitions and Events, National Association of Colleges and Employers, ExpoWest/Supply Expo and several other events as an expert on the topic of social media and events. She has also been featured in Connect Meetings Intelligence and Convene Magazine, among others.

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This entry was posted on Wednesday, August 10th, 2011 at 9:35 am and is filed under Branding, Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.