I was going through a stack of business cards I’ve collected over the past few weeks recently. I was trying to figure out a way to make sense of all these pieces of paper, but that’s an entirely different issue to discuss. What I noticed is that in a stack of about 100 business cards, there were 7 cards with the exact same template – the one pictured here. All had the “Vistaprint” words on the back. It led me to share this post. In order to be successful, business owners need to take two things very seriously.
THE POWER OF DIFFERENTIATION
How will I remember you if your business card looks the same as everyone else? In an ever-expanding world, branding is more important than ever. You’re competing for eyeballs, but more importantly, for memories. You want people to get a sense of what you do by looking at your business card. You want it to be unique so that people will be able to pull it out of a stack. That being said, being TOO unique is never a good thing either. You don’t want to have an odd shape that will get lost in the stack.
I completely understand that small businesses are working on tight budgets and have very limited resources, but the information and emotion you convey on a business card is perhaps more important than the card itself. If a person can’t tell by looking at it why they need to contact you, the phone number and email become irrelevant. While free is always nice, certain things are worth paying for.
I believe you should try and practice what you preach so I’m attaching my current business card below. I’m very open to your feedback so please let me know where you see room for improvement. The image on the left is a bit brighter here for some reason, but the colors do match the back of the card.