Liz King Events: Social Media Event Planning Specialists

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I love, love, love all things events and technology. If you can’t tell by my tweets, Facebook posts and all my other social media interactions, I love to talk about events and the tools that help us do what we do better. In June, I partnered with an organization called Pogby to bring you PlannerTech – an event technology showcase. This weekly blog series is going to help continue to expose you to new tools you need to be aware of as an event planner. Also, in case you missed it, PlannerTech could be coming soon to your area!

Today, I kick off the series with none other than POGBY!

Your name: Liz Mazzei Company/Tool Name: Pogby – The First Venue Marketplace to Find and Book Event Packages Website: http://www.pogby.com Twitter: @pogby Facebook: http://www.facebook.com/pogby What is the “problem” that your tool seeks to solve? Finding a location for your event is a time consuming, frustrating process. Searching through directories online with static information on locations requires you to call or email each individually just to find out to simple questions – “Are you available?” and “How much does it cost?”. Pogby solves this problem by connecting bookers online with venues and allowing them to search for venues by a number of different criteria and book an event package at a venue online. Search options include all the basics you find in a directory (location, venue type, capacity) but also allows you to filter deeper and find a venue that meets your needs including package type and price. Venues directly enter in all their information and pricing details into the system and Pogby helps distribute this information across the internet through our marketplace partners which today include venuesonline.com “Book it Now”, nycgo.com “Book NYC. Now”, and viktorix.com“Venue Assistant”. What is the best audience for this tool? Corporate events? Social? Other? Large? Small? The Pogby “venue marketplace” allows bookers of all types to search for venues that fit their needs as their are a range of venues in the marketplace you can shop including restaurants, art galleries, hotels, lofts, zoos, museums, boats, etc, etc, etc. What does your tool help event planners do better? Find locations online that meet their event and budget needs 24/7 and book to secure a date and time online. How is your tool different from/better than the competition?  No other site allows bookers to request a booking online. Other sites are completely RFP based. In addition, Pogby is different than any other tool as the information we distribute online is entered directly by venue managers. The key pieces of this information is price and availability. By providing this information upfront, venues are able to be completely transparent. Transparency is at the core of the Pogby “Venue Marketplace” What is the single coolest feature of Pogby? My favorite cool thing is that we are creating a marketplace in a fragmented space. Like the ebay or expedia of the events industry, as we are taking the millions of different pieces and creating a technology that helps them all communicate, interact, and disperse the information and content online. The more things we can do online the better in my opinion. Its all about making everything we do more efficient, so we can do more! I LOVE THE INTERNET!

Liz

Liz King is a social media-integrated event planner and award winning blogger. As the owner of Liz King Events, she runs an innovative firm that creates dynamic branding events integrating the use of social media. Planning events from soup to nuts, she works with her team to create and sustain your event brand and enhance attendee engagement. Liz is also a co-founder of the Event Technology Showcase PlannerTech. As the owner of Liz King Events, she has been featured as a speaker at the International Association of Exhibitions and Events, National Association of Colleges and Employers, ExpoWest/Supply Expo and several other events as an expert on the topic of social media and events. She has also been featured in Connect Meetings Intelligence and Convene Magazine, among others.

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This entry was posted on Friday, August 5th, 2011 at 9:44 am and is filed under Event Planning, Event Tech of the Week, Social Media/Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.