I can think of no better way to kick off this new blog series than with social media expert Liz King. Liz is the owner of Liz King Events, a unique event planning company based in NYC which specializes in integrating social media into live events. An award-winning blogger who lectures nationally about social media, she was recently named a top “40 Under 40? up-and-coming meeting and event planner by Connect Meetings magazine.Her latest project involves integrating social media into the workplace.
1. You’re about to launch a new class series this fall, “The Social Media Savvy Series,” targeting employees of small businesses here in New York City. How did this come about?
LK - The development of social media has opened up opportunities for many small businesses to broaden their marketing efforts. Yet, many are overwhelmed by a lack of knowledge and fear. My intent is to create a casual setting where small business owners can come together to learn practical tips to get started with online social networks to make a huge impact on their business.
2. Why is it important for employees to be fluent with social media?
LK - Right now, social media is in the same place that email was in the 90s. Poll after poll shows that social media usage is rising and shows no sign of declining. While the tools themselves may change, the trend of communicating with people on a more personal level is not changing. If you don’t hop on the boat and challenge yourself to learn it now, you’re only getting farther and farther behind. There are also statistics out there saying that 80% or more of employers are looking at Google and social networks as a part of their hiring process. If you plan on looking for a new position now or in the future, you need to have longstanding activity on these networks.
Read More on TrivWorks.com
