Have you ever seen that little area on your profile where it says how many times you’ve been listed? Have you ever wondered what that’s for and why it matters? Twitter lists are really important, though often overlooked on the site. I suggest you take a look at them and give them a second chance! Here are a few reasons I think you should pay attention to Twitter Lists.
Test of Your Brand
What Twitter lists are you on? If you take a look at the way others have added you to lists, you’re essentially looking at what people think of you. If the titles are all over the place, there’s a good chance that your tweets are all over the place too. People probably don’t really know what you do. How can they promote you if they aren’t even clear what you should be known for? Tighten up your message going out via tweets and monitor the lists to see if they begin to reflect your message.
Find New People to Follow
Many times when I’m looking for new people to follow, I’ll go to the profile of someone I really admire. Then, I’ll look at their Twitter lists. If someone has added them to a list called “Event Professional Superstars”, you better bet that I’m looking through that list to see who else I need to know. Likewise, people will look at the lists you create so make sure that you create them with thought.
Way to Group People – Especially Useful for Events
Ever wonder who’s going to that upcoming conference? If conference organizers added everyone to a Twitter list, they could facilitate attendee connection. Why does that matter? Connected attendees = Engaged attendees. The next time you’re running an event, consider making a few lists – attendees, speakers, sponsors and more! Make it easy for people to connect with one another on Twitter.
Filter Your Views
The home feed on Twitter can be a little overwhelming, especially as you follow more people. I always suggest putting people on Twitter lists based on interests and topic. Then, you can click that list to see a stream of only those tweets. For example, I created a list called TopEventPeeps. This is a group of people that I really respect on Twitter and want to stay in close contact. When I’m catching up with my stream and looking for good content to RT, that’s always the first place I go! It’s my way of supporting the people I respect and keeping tabs on them. As I meet new people that fit that criteria, I gladly add them!
How else do you use Twitter lists?