You Ain’t All That. Reality Check for Your Social Media Cockiness

Back in high school, life was all about the popularity contests. The more friends you had, the cooler you were and I wish I could say that I was one of those in the “in” crowd, but that would be a blatant lie. I was always the quiet one with my small group of (amazing) friends and that was about it. For me, social media opened new doors. It created a place for me to figure out who I was and share that with others and meet lots of amazing people that I probably couldn’t have met on my own. And then it happened…

I started seeing the “in” crowd on social media. The ones with a bajillion Twitter followers and fans on Facebook who expect you to bow to them because they are so amazing. They speak poorly about other brands on their blog because it gets them free things and, quite frankly, because they can. Cliques begin forming within groups and before you know it, what could be a very welcoming environment becomes a land of Mr. and Mrs. Cocky. It makes me sad.

If there’s anyone out there who believes in the power of social media, it is me and I will say that I’ve been tempted to think that I am more than what I am because a stranger recognizes me at an event. But I have to keep reminding myself – and reminding you – that it’s not about that. We’re still nobody more special than the person next to us trying to share their experiences. We just have been given the platform to share those experiences in a new way. And, most importantly, it doesn’t just matter that people respect you online. They have to respect you offline as well for you to have any relevance.

That’s my two cents…

Photo by Raymondgobis

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Liz

Liz King is a social media-integrated event planner and award winning blogger. As the owner of Liz King Events, she runs an innovative firm that creates dynamic branding events integrating the use of social media. Planning events from soup to nuts, she works with her team to create and sustain your event brand and enhance attendee engagement. Liz is also a co-founder of the Event Technology Showcase PlannerTech. As the owner of Liz King Events, she has been featured as a speaker at the International Association of Exhibitions and Events, National Association of Colleges and Employers, ExpoWest/Supply Expo and several other events as an expert on the topic of social media and events. She has also been featured in Connect Meetings Intelligence and Convene Magazine, among others.

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  • http://www.makememorable.com Apryl Roberts

    Thank you Liz for saying what so many of us have wanted to say. It is so easy to become disillusioned by the fanfare that social media can provide for businesses- it is definitely a place where people can be whatever and whomever they want to “be” (portray). Hopefully this post will serve as a reminder to all of us. Thx again!

  • http://Www.idoinspire.com Jody urquhart

    Well Said Liz! Always enjoy your candid perspective.
    I’m relatively new to social media but I think I notice these cliches out their from time to time