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The Systems Behind Modern Event Design

We’ve all had the clients who know what they want, but don’t really know what they want. We spend hours trying to read them and making up for all the times they change their mind just when we thought they had settled. But we all know that the success of any good planner is in the implementation of systems that help interpret a client’s wishes and pull together an extraordinary event.

Last week, I had the pleasure of interviewing Sasha Souza of Sasha Souza Events (that’s @sparkliatti for all you tweeple)! The Event Leadership Institute is hosting an event with Sasha called Modern Event Design (get your tickets here). They are progressive enough to have selected two bloggers for exclusive, behind-the-scenes access to the event and I was lucky enough to be one of them. Here’s my list of the 3 reasons you need to get to know Sasha through this event, Twitter, website – well, pretty much any way you can.

1. She’s extremely transparent. This is really important for those of us in the industry that are looking to learn. It’s not often that you find someone who has created great success and is willing to tell you how to do it.

2. She is the Queen of Systems! Using a thorough and unique questionnaire, Sasha forces clients to get to the heart of what they are looking for. This questionnaire solves many problems that we face in trying to get to know the client. It also saves time and allows her to develop consistent quality.

3. She is a true business woman! Sasha has come up with a system that works for her and leverages that system to save her many headaches. She’s also leveraged that system to make business sense on every level. And, because she’s so transparent, she’ll give you some tips on how you can do the same!

I really enjoyed meeting Sasha and hope you will check out the Modern Event Design event. I’ll be there live tweeting and will do my best to capture takeaways via blogs afterwards, but it won’t be the same as being there in-person!

Gansevoort Park Avenue Hotel
Rooftop Lounge
420 Park Ave. South @ 29th St., NYC
Tuesday, June 7th

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Liz

Liz King is a technology-integrated event planner and award winning blogger. As the owner of Liz King Events, she runs an innovative firm that creates dynamic branding events integrating the use of social media. Planning events from soup to nuts, she works with her team to create and sustain your event brand and enhance attendee engagement. Liz is also a co-founder of the Event Technology Showcase PlannerTech. As the owner of Liz King Events, she has been featured as a speaker at the International Association of Exhibitions and Events, National Association of Colleges and Employers, ExpoWest/Supply Expo and several other events as an expert on the topic of social media and events. She has also been featured in Connect Meetings Intelligence and Convene Magazine, among others.

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This entry was posted on Monday, May 23rd, 2011 at 9:00 am and is filed under Event Professionals. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.