http://lizkingevents.com/2011/04/15/invest-in-your-brand-guest-blog-for-jenisefryatt/ Liz King Events is the leading social media meeting and event planning firm. Use social media and technology to better brand your organization, engage your attendees and increase efficiency. Sun, 19 May 2013 00:45:05 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://lizkingevents.com/2011/04/15/invest-in-your-brand-guest-blog-for-jenisefryatt/#comment-7194 Liz King (@lizkingevents) (@lizkingevents) (@lizkingevents) Sat, 10 Sep 2011 17:17:50 +0000 http://lizkingevents.com/?p=2176#comment-7194 {Blog Archive} #eventprofs: Invest In Your Brand: Guest Blog for @JeniseFryatt http://t.co/BMCDzAN

]]> http://lizkingevents.com/2011/04/15/invest-in-your-brand-guest-blog-for-jenisefryatt/#comment-5030 Liz Fri, 15 Apr 2011 14:47:57 +0000 http://lizkingevents.com/?p=2176#comment-5030 Thanks, Michael. I like that perspective. “Not a cost – they are an investment”!

]]> http://lizkingevents.com/2011/04/15/invest-in-your-brand-guest-blog-for-jenisefryatt/#comment-5029 Michael Thimmesch Fri, 15 Apr 2011 14:46:44 +0000 http://lizkingevents.com/?p=2176#comment-5029 I agree with you, Liz. Because while the social media tools are free, they also take valuable time. Other mediums also have their strengths. Search marketing gets you in front of people who are actively looking for your products. Direct mail and telemarketing gives you greater reach to a broad or niche market. Email marketing is low-cost. And trade shows get you face-to-face with hard-to-reach decision makers. These traditional marketing mediums may not be free, but they are not a cost either — they are an investment because, done right, they generate many dollars more in sales than what you pay for them.

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