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Invest In Your Brand: Guest Blog for @JeniseFryatt

It seems all I hear these days is how to use technology and social media to brand your business for free. I actually spend a lot of time talking about it myself. In fact, I’m getting tired of having to talk about it!

It occurred to me over the past few weeks that regardless of how much “free” marketing there is out there, there’s still a huge value in making a financial investment in your branding efforts. For companies that are barely scraping by or just starting out, social media can be an amazing tool, but it can’t be the only thing you rely on. Making a financial investment in your branding is good for a couple of reasons.

Financial Investment = Personal Investment
Taking out the credit card (does anyone use a checkbook these days?) to pay for a $1000 ad takes some guts. No matter how rich you are, seeing money going out is always less enjoyable than seeing it come in. The mental decision that it takes to make that payment creates a link to action. Getting free marketing often makes it harder for us to value it and contribute to it’s success. Whether for good or bad, making a payment often kicks us into action.

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Liz

Liz King is a technology-integrated event planner and award winning blogger. As the owner of Liz King Events, she runs an innovative firm that creates dynamic branding events integrating the use of social media. Planning events from soup to nuts, she works with her team to create and sustain your event brand and enhance attendee engagement. Liz is also a co-founder of the Event Technology Showcase PlannerTech. As the owner of Liz King Events, she has been featured as a speaker at the International Association of Exhibitions and Events, National Association of Colleges and Employers, ExpoWest/Supply Expo and several other events as an expert on the topic of social media and events. She has also been featured in Connect Meetings Intelligence and Convene Magazine, among others.

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This entry was posted on Friday, April 15th, 2011 at 8:35 am and is filed under Branding, Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • http://www.skylinetradeshowtips.com Michael Thimmesch

    I agree with you, Liz. Because while the social media tools are free, they also take valuable time. Other mediums also have their strengths. Search marketing gets you in front of people who are actively looking for your products. Direct mail and telemarketing gives you greater reach to a broad or niche market. Email marketing is low-cost. And trade shows get you face-to-face with hard-to-reach decision makers. These traditional marketing mediums may not be free, but they are not a cost either — they are an investment because, done right, they generate many dollars more in sales than what you pay for them.

    • http://www.lizkingevents.com Liz

      Thanks, Michael. I like that perspective. “Not a cost – they are an investment”!

  • http://twitter.com/lizkingevents/status/112575523200315393/ Liz King (@lizkingevents) (@lizkingevents) (@lizkingevents)

    {Blog Archive} #eventprofs: Invest In Your Brand: Guest Blog for @JeniseFryatt http://t.co/BMCDzAN