It seems all I hear these days is how to use technology and social media to brand your business for free. I actually spend a lot of time talking about it myself. In fact, I’m getting tired of having to talk about it!
It occurred to me over the past few weeks that regardless of how much “free” marketing there is out there, there’s still a huge value in making a financial investment in your branding efforts. For companies that are barely scraping by or just starting out, social media can be an amazing tool, but it can’t be the only thing you rely on. Making a financial investment in your branding is good for a couple of reasons.
Financial Investment = Personal Investment
Taking out the credit card (does anyone use a checkbook these days?) to pay for a $1000 ad takes some guts. No matter how rich you are, seeing money going out is always less enjoyable than seeing it come in. The mental decision that it takes to make that payment creates a link to action. Getting free marketing often makes it harder for us to value it and contribute to it’s success. Whether for good or bad, making a payment often kicks us into action.