Day Two of Event Camp was filled with tons of great info, even though it was only a 1/2 day session. Here, I recap some of the key takeaways from the two sessions that I sat in. Enjoy!
Paul Salinger’s Session
- We often add on virtual components at the end, but we should be designing the events the other way.
- Is your primary audience the live audience or virtual?
- The line is becoming more and more blurry between live and online
- How do we extend the reach of our events? Not only for the in person audience as well as all the others?
- Embed the virtual components in your website. Keeps people on your site.
- Video wall displaying profiles of the online audience. Provide a way for physical and online audiences to interact
- Train speakers to acknowledge and engage audience, share the ppt before and after, assign staff to help virtual audience
- assign staff to help physical audience get online, provide access to sm, geet feedback/questions from both audiences
- What’s the value of a SM follower? Share your thoughts!
- Is a social media follower an opt in? Are they more/less valuable? Can you send email marketing?
- How do you enable your audience to be social with legal and privacy restrictions?
- @glennthayer says social media is about providing education and value. Perhaps more of branding and education, than sales
- @glennthayer Social media is opting into education vs. marketing emails
- How do we deliver an inspired audience experience that makes this memorable whether they attended or not?
- Viewing pods are a great idea! provides a bit of F2F while still being virtual.
- RT @glennthayer: RT @camerontoth: When you give online audience value you can charge online to attend @PSalinger <=Content Rules!
- How do we/Should we engage attendees year round? What are the benefits? What are the needs?
- RT @mitchellbeer: A single sign-in point is easier said than done, but critical for ongoing customer contact. Salinger
- Enable the physical and online audience to interact with each other
- @glennthayer Peak behind the curtain – great idea for promoting registration
- Love the hybrid event concierge job title!
- Reward for usage and “good behavior”.
- Think about rewards for attending sessions, visiting booths, tracking clicks, etc.
- @psalinger We’re trying to create some heros from our audience
- Use #ow11 to share some ideas with Oracle about integrating virtual components in events
Scott Klososky’s Session
- Immersive events – how do you make an event be more dense w content delivery and networking so that it grabs mindshare?
- Connection profiles – how can we connect w u? Twitter, Linkedin, Facebook etc., but what is my current status/preferred methods?
- We all have different communication styles and preferences. We need to figure out what ppl prefer
- Immersive events – get ppl addicted to being connected, have a communication profile, need complete location based connections
- Location-based connection – Where are you in the world? Room? What sessions? And these need to have good privacy
- They these three dynamics are common, we can do magical things at events
- Real time associations by cross linking social profiles, with CRM, and transactional data
- Provide an alert system for participants tied with title, interests, locations etc.
- We need to improve our relationships with sponsors
- Imagine attendee specific marketing programs for sponsor – with real time input. This sounds like the awesome future!
- We definitely need to get better at information filtering!!
- We need to have better systems of alerts, filtering and content prioritization.
- People innovate faster when viewing or hearing from others, ideas are contagious, events provide a good forum
- Game dynamics are a powerful driver of behavior.
- @ScottKlososky is a wealth of information!!
- Award prestige and influence for people who accomplish certain tasks
- Take advantage of the dynamics of influence and progressions – Good for sales, I would assume!
- Progression dynamics + Sales = Farmville
- Give incentives to move along in the game – perhaps reduced registration
- One thing to do – learn idea harvesting using technology – mix in this concept of crowd accelerated innovation!
- Keynotes and panels – our 2 trick pony. I definitely feel this sometimes!
- Check out @ScottKlososky website and look at his contact me page – he’s started to create a social profile
- Enterprise Social Technology crowdscribed with @ScottKlososky. *Add to reading list*
- RT @ready2spark: Take away from @ScottKlososky ‘s presentation: Create, incentivize & recognize immersion
- Check out the #sobcon event http://www.sobevent.com/
- Good model for businesses – limit # of people – focus on environment and content!
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