Liz King Events: Social Media Event Planning Specialists

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Whether you were at Event Camp National Conference In Person or virtually, you were probably overwhelmed with information, links and good people. I will be putting together a more robust version of my takeaways complete with other attendee’s comments, but wanted to get something out tonight to help recap the day. I hope you enjoy! 

Chris Brogan’s Session

- Content, Community and Marketplace – @chrisbrogan We get one or two of the 3 correct, rarely all three.
- People just want to belong. We have to pay attention to that in our meeting design
- How to make people feel welcomed? Respond to them in the virtual world. Respond with true interest!
- “It’s all in the reply” on Twitter via @chrisbrogan
- Sponsors want traffic, but also to feel appreciated and valued. Get the speakers to hang out w the sponsors via @lizstrauss
- Everyone wants to be cool. I’m hearing the Cheers themesong in my head~
- The difference between audience and community is the way you face the chairs
- All the data in the world can be distributed if you can find it – use hashtags
- 5tkeawys Facilitate connectivity. Push experience over flow. Gener8 a media storm. Help ppl feel cool. Keep the party going.
- Remember that ppl come to ur event website for 2 reasons. u need to attract non registrants & provide info for attendees! Imp!!
- You event people are freaks. says @chrisbrogan YES WE ARE!
- stop, collaborate and listen! – the best advice to “ease” into sm
- Acknowledge, Apologize and Act – The best way to make up for social media “mistakes”
- People will walk away from their car keys, their wallet and even their kids. Never their phone!

Brandt Krueger’s Session

- Gearing up for the session with @brandtkrueger. More good learning to come!
- It’s ok to tweet! Says @Brandtkrueger. He even brought a great big lit sign to make sure we know!!
- What flavor of #eventprofs are you? Meeting profs? Special events? Vendors? Haha.. love it via @Brandtkrueger
- When presentations suck, most of the time, it’s because people are using technology that doesn’t need to be there
- Bad presentations are like porn. They are difficult to define, but we all know it when we see it.
- Apple Remote – Good for Apple TV, but also good for presentations. $5
- Know your technology before you walk into the room. Otherwise, stuff it in your shirt pocket. Instant lavalier!
- My Sync Pad – Check it out. Live Internet White Board – Great for presentations! @brandtkrueger
- What happens when technology fails? If you rely on it, you’re in trouble. Content will keep your message going when tech fails
- When u work on ur presentation till 4am, ur losing out on rehearsal time. Set it and forget it. Then continue 2 work on content.
- #Eventprofs: Collect ppts and presentations at least 1 wk in advance. Not for our convenience, but for the quality!
- #Eventprofs are panic managers. We live in this world so it’s our job to make it manageable. We don’t go home after the event
- Don’t use technology for technology’s sake. If you need it for note taking, take notes.
- When they leave, what do you want the audience to think, feel and do?
- When presenting, go with your strengths. There’s an app for that. Use the tools that let you be you.
- @BrandtKrueger is a fan of GOogle Chrome of presentations. It has a great full screen mode
- MYSYNCPAD.com $10 App. Feels expensive, but it’s so worth it! Think about the cost of software. These tools r worth it!
- Try the pogo pen. Good for the iPad and helps for more exact writing
- Got lots of pics to put in ppt? Select all and click “Send to Keynote”. Life saver!
- Master slides are a great way to organize presentations. Also good for consistent branding!

Hank Wasiak’s Session

- Change the way you see change – use asset-based thinking
- Look for small shifts that build up to big changes!
- Turn that frown upside down. Go from “Don’t Honk” to “Please be quiet. If you wanna honk, there’s a fee for that”
- Asset based thinking = positive psychology?
- The deeper you look, the more you find. Look into yourself. Build competence, confidence and charisma
- Coach youself. Don’t criticize. Think of how you can learn and be aspirational.
- Admire openly and often. Who is on your Mount Rushmore? Best question – HOW did you do that?
- Whenever you go out, speak with substance, sizzle and soul!
- Every conference needs a feel-good session. This is it! @hankwasiak
- Have a positioning statement that says what your brand is, consistently deliver and communicate it clearly.
- If you hire the right people, you shouldn’t have a problem with them being open to everyone.
- Lead with company culture. Not price or promises or products.

Lindy Dreyer’s Session

- @lindydryer Content secrets from an anonymous business exec
- The link from @lindydreyer 5 Search and Social Trends for 2011 by @jaybaer http://ht.ly/3VhvC
- Time for flip charts – How are you capturing content at F2F events so you can promote online? Do it with us virtually!
- No surprise here – read @mashable everyday!
- Content creators need to find ways to get onto devices and create a multi-faceted, 3D experience with consumers.
- Media costs down, engagement up. That’s an advertising model.
- Read mashable. Download instagram. Read the daily. Yelp.

Erica Stangel’s Session

- Great idea! Presentation in Choose Your Own Adventure format!
- Guarantee – You will get something stealable, shareable and ready-to-implement. Will try to capture it here
- Love Google moderator! Check it out.
- Hybrid event common pitfalls – silo’ed conversations, one-size-fits-all pricing and marketing, presenting to one audience
- Hybrid event common pitfalls – winging it, ignoring social media, no dedicated tech person or SM support for attendees
- Hybrid event common pitfalls – Not having an ambassador in the room, move on to the next thing as soon as the conference is over.
- Popular monetization methods – free, paid, sponsor, exhibitor – or combinations of any of these. I prefer freemium model
- Some tangible ideas (LOVE it!) Webcast sponsorships $7900 – Logos link to vendors pages
- Can we get a copy of the “Price Comparison Roundup” slide? Cannot see that at all!
- As @mitchellbeer & @asegar say, If virtual components of events cannibalize your F2F events, you’re doing something wrong.
- Is this something that people will come onsite for? If not, would they pay for it online? What are the goals of charging?
- Interesting – when doing a hybrid event, how do you account for people who are low tech?
- Measure conference satisfaction & attendee engagement (attndnce, twittr follwrs, LinkedIn, formal membrship, viewrship, ondemand)
- Only 20% response rate is acceptable for events? I would have thought more like 40%
- Gaping Void – Check it out
- The trick to having a hybrid event is to have something so cool, they want to talk about it even if they weren’t attending.
- If you haven’t seen animoto, OMG – It will change your life via @ericastangel
- Use your virtual platform before you go live. Do something like Ten Reasons To Make the Most of the Conference

Liz Strauss’ Session

- You have to get to know the stories behind the people. There’s a difference between listening and monitoring
- Listening is paying a different kind of attention. Irresistible is a strategy.
- You can’t sit for 2 days working on your business without developing good networking relationships
- Don’t use words in a way that attract the people you don’t want
- Knowing what you don’t want is as critically important as knowing what you do want
- Build your network before you need it. As @sreenet says When the plane hits the Hudson, it’s too late to learn how to tweet
- Attract the people who love you instead of spending all your time trying to attract the people who don’t care.
- Enough about me, let’s talk about you. How did you enjoy our event? What did you think of our blog? What would you like to see?
- Pay no attention to the man behind the curtain. If u stay behind ur website, we’ll ignore u. Connect ppl with others & solutions
- Show ppl why they would be better off to do what you want them to.
- The reason most sales pitches don’t work is because they come too early in the relationship. They don’t match the trust built
- If they build it they will bring their friends. Not if you buil dit they will come
- Loyalty is a relationship. Community building makes long-term relationships. Love, energy, audacity and proof
- If the customer loves you, you can blow up a building and they’ll say, accidents happen

Liz

Liz King is a social media-integrated event planner and award winning blogger. As the owner of Liz King Events, she runs an innovative firm that creates dynamic branding events integrating the use of social media. Planning events from soup to nuts, she works with her team to create and sustain your event brand and enhance attendee engagement. Liz is also a co-founder of the Event Technology Showcase PlannerTech. As the owner of Liz King Events, she has been featured as a speaker at the International Association of Exhibitions and Events, National Association of Colleges and Employers, ExpoWest/Supply Expo and several other events as an expert on the topic of social media and events. She has also been featured in Connect Meetings Intelligence and Convene Magazine, among others.

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This entry was posted on Sunday, February 13th, 2011 at 1:19 am and is filed under Social Media/Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.