One of the most powerful ways to brand your company and establish yourself as a credible resource on a topic is to blog. However, we are all too familiar with the work and effort it takes to maintain a blog. Over the past year, I’ve gone through seasons where I can’t imagine where my next post is going to come from and that’s a scary place to be. Being in that place too many times has really helped me to think better about how I can keep quality content that doesn’t feel like I’m pulling teeth.
If you aren’t educating yourself on a regular basis, what would you possibly have to write about? Read industry books, articles and blogs. Attend workshops, industry associations and networking events. Meet people. Explore. Learn. The more you learn, the more information you’ll have to share!