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Ask the #Eventprofs: Marketing vs. Event Planning

In keeping with our “Ask the #Eventprofs” series, here is a question coming from ME that I would love your input on! Got a question you’d like answered? Email it today!

When planning an event for a client, to what extent are you responsible for marketing? Do you integrate the marketing along with the planning, or is everything separate? How do you manage your client’s relationships?

 

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Liz

Liz King is a social media-integrated event planner and award winning blogger. As the owner of Liz King Events, she runs an innovative firm that creates dynamic branding events integrating the use of social media. Planning events from soup to nuts, she works with her team to create and sustain your event brand and enhance attendee engagement. Liz is also a co-founder of the Event Technology Showcase PlannerTech. As the owner of Liz King Events, she has been featured as a speaker at the International Association of Exhibitions and Events, National Association of Colleges and Employers, ExpoWest/Supply Expo and several other events as an expert on the topic of social media and events. She has also been featured in Connect Meetings Intelligence and Convene Magazine, among others.

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This entry was posted on Sunday, August 22nd, 2010 at 11:51 am and is filed under Event Professionals. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • Lindsey Rosenthal (@eventsforgood)

    I think any vendor has some responsibility in the marketing and good publicity for an event. Whether you are providing lighting, organizing the event, or just providing temporary staffing, you are still very much invested in the success of the event. However, overall marketing should be assigned to someone specific, whether it falls under a marketing position or the event planner’s responsibilities. It’s too important to be left to chance.

  • http://twitter.com/ShellyPatrick Shelly Patrick

    While the level of my involvement depends on the client (some have full marketing teams, others none), I think as event professionals we have to take part as a perfect event with no attendees is still a loss.