Thanks to Jenise Fryatt of Icon Presentations for another great opportunity to guest blog for her! It has been so great getting to know Jenise on Twitter and seeing her huge impact on the #eventprofs world and my blog (you know her from her guest blogs on my site!). Enjoy the read, and please leave Jenise and I your comments and love!
I recently wrote a post called "My Rant: Why Your Customer Service Is Killing Your Business" where I aired my grievances about David's Bridal and many other little shops that don't understand that value of responding to their clients. After posting, I received many inquiries from event professionals and friends wondering if David's Bridal contacted me in response to my post. I have not, to date, heard anything from them.
Now, I'm not a delusional person thinking that the world is tuned into my tweets, but it did signal to me that they are not monitoring their brand. So many organizations are so focused on branding their organization - working with designers to create style guides, creating strategies for their social media accounts - that they completely forget about the brand that is being determined for them without their consent. There is one aspect of your brand that you don't have much control over and means more to your clients than anything you can plan - the image that is determined by your clients themselves.
Continued on Icon Presentations Blog
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Tags: #eventprofs, Branding, event planner, event planners, events, Personal Branding, Social Media/Technology
