Chat Recap: Making Time for Branding and Social Media

For those of you new to chat (or for those of us who are super slow), I thought it might be nice to try and condense our #eventprofs chat into bite-sized chunks. Below, I've outlined the second part of our conversation - Making Time for Branding and Social Media - since it sparked some great conversation and suggestions. I've tried to condense it all into a format that should be digestible. I'd love to hear your feedback about the format and the conversation!

Participant List:

@927events, @adammichelin, @AKthe5th, @alexshc, @Andy_Lawson, @ASegar, @BMACMPI, @brandtkrueger, @camelendes, @CharityChoice, @cpudan, @CrunchPerf, @CzarMan, @D_Elms, @EmilieBarta, @ericlukazewski, @eventsforgood, @gioias, @IrisFields, @jeffkorhan, @justinlocke, @kimgeralds, @klrichardson, @LindsayFultz, @lizkingevents, @loveiarasanyang, @lyksumlikrish, @MichaelMcCurry, @michaelnewhouse, @mikemcallen, @Mizcity, @MPIWSC, @Partyaficionado, @pimplomat, @PinkDeb, @PinkIncDesign, @planetplanitbiz, @PlannerWire, @PYMConnect, @PYMVanessa, @ready2spark, @samueljsmith, @showmakers, @spkrinteractive, @SusanRadojevic, @theexpogroup, @TPDevents, @tradeshowguy, @UCLAMeetings, @VectorDisplays, @WeddingDesires

 The Topic:

lizkingevents: I'd like to talk about how we can manage social media and branding along with the rest of our busy lives. #eventprofs
lizkingevents: The more SM presentations I do, the more it comes up - ppl dont want 2 start because they can't figure out how they'd fit it in. #eventprofs

 The Challenge:

Mizcity: People (myself included) have trouble finding that happy balance. I tend to lose track of time when I’m at the computer. #eventprofs
lyksumlikrish: @lizkingevents It's hard getting started. You don't know the rules. I was afraid to make mistakes. #eventprofs
Mizcity: @lyksumlikrish I agree. i lurked and pre emptively apolagized with every tweet bc i was afraid I wasn't following etiquette. #eventprofs
ASegar: How could real time publishing of your thoughts for the whole world to see not be intimidating at first! #eventprofs

The Solutions Suggested by our #eventprofs Community

ericlukazewski: @lizkingevents The best approach is deciding what you want out of it, and streamlining it into a manageable amount. #eventprofs
ericlukazewski: It's overwhelming at first, but like anything, becomes a 'part' of your day as you learn more efficient processes. #eventprofs
CharityChoice: @ericlukazewski apropos to the new topic. Trying to stick to a self imposed schedule to make the most of all SM activities #eventprofs
michaelnewhouse: Social Media-dedicated strategy includes time management #eventprofs
PinkDeb: SM time management is BIG and also realizing it is a process. people want instant results and in the beginning - not instant #eventprofs
samueljsmith: @PinkDeb Great point about time management - it is much more of an evolution than revolution. #eventprofs
ASegar: @lizkingevents My post today on giving up trying to measure ROI in social media might reduce yr tension http://bit.ly/apnKII #eventprofs
justinlocke: there's a steep beginning learning curve but SM should be fun. you're just dealing with people, at the core that's not new #eventprofs
theexpogroup: You should drink from SM firehose 1st so you can decide what works best for you & adjust the spigot. #eventprofs
ericlukazewski: @lizkingevents I'm not sure you can 'teach' someone everything SM has to offer. Sometimes you need blind faith to jump in #eventprofs
lyksumlikrish: @justinlocke You have to be willing to put a little time into it, especially at the beginning, to learn how to approach Twitter #eventprofs
brandtkrueger: @ericlukazewski Sell yourself, not your product. Constantly hocking product gets old for everyone involved :) #eventprofs
ericlukazewski: @ASegar Great points Adrian. Obsession often leads to burnout. I've been down that unfortunate road. #eventprofs
D_Elms: Realistically u cannot start w strategy but at some pt, need to start evolving 1 so can c if on track or not. #eventprofs
 

Tips and Tricks to Get You Started

Mizcity: @michaelnewhouse great point.I have a list of sites that I check every morning &have an email alert 4 my name & twitter handle. #eventprofs
lyksumlikrish: @Mizcity I chk all my RSS feeds on my homepage including fave blogs, google alerts, searches on my brand sev times a day #eventprofs
justinlocke: RT @ericlukazewski: what are some of the best practices you all use for managing your SM usage? #eventprofs PATIENCE !!! :-)
ASegar: @ericlukazewski Set times to scan Twitter feeds, turn them off otherwise. Regular but not obsessive blog posting schedule. #eventprofs
CharityChoice: You read up still there is a fine line between do's and don'ts. You go for it be yourself. little hand slap won't hurt that bad #eventprofs
showmakers: @ericlukazewski Since I'm tweeting from the office, I try to set aside time in a.m., aft, p.m. to catch up on tweets/post. #eventprofs
lizkingevents: I also try to integrate SM w my everyday life - instead of searching for articles, I share what I already read & find intresting #eventprofs
PinkDeb: #eventprofs - jump in - at least a little everyday. With coffee in the morning. agree on RSS feed and email alerts of what i need to see
michaelnewhouse: We have sched blog days (so I can monitor clients) & SM times (stats of when users r participating) #eventprofs
ericlukazewski: I couldn't survive without Google Reader RT @lizkingevents: @mizcity Do you use Google Reader? #eventprofs
AKthe5th: @Mizcity @lizkingevents How about getting out from behind the screen and institute an IRL schedule! Take time to meet people!!! #eventprofs
lizkingevents: SM can be time consuming, but I think of it as my investment. Like u would put in $ for an ad, u put in time for SM #eventprofs
D_Elms: Anybody else "favorite" tweets so they can read later, & realize there are hundreds of them waiting ??? #eventprofs
samueljsmith: Google Reader helped "consolidate" the madness of 75 Blog feeds, 40 alerts, etc. into one tidy space. My inbox thanks me. #eventprofs
justinlocke: i also find it's fine to just read new blogs that people tweet rather than the same ones day after day! #eventprofs
AKthe5th: @lizkingevents The best investment U can make in a business is developing relationships IRL,an investment in growtrh for future! #eventprofs
lyksumlikrish: @Mizcity I also use Evernote to bookmark links. It REALLY helps keep me organized, can search by tags #eventprofs
jeffkorhan: @theexpogroup Here's a blog post I made w/vids on simplifying use of Reader w/iGoogle: http://bit.ly/d2WARv #eventprofs
mikemcallen: @lizkingevents feedburner has been great for stats on meetingspodcast... but it broke recently #eventprofs
Mizcity: Thanks everyone for an awesome chat & alleviating my RSS fears :) Liz- awesome job as always! #eventprofs
 

Ideas for Future Chats

Mizcity: @lyksumlikrish for some reason RSS confuses me still! Do you have a good article or blogthat explains them? #eventprofs
justinlocke: @Mizcity: I have such emotional baggage from not understanding RSS that i can't go back into it. #eventprofs
lyksumlikrish: @Mizcity Just posted article on using RSS feeds this week ! http://ow.ly/1yUIZ #eventprofs
ASegar: Let's have a chat on understanding/using RSS sometime. #eventprofs
justinlocke: for topic, maybe a how do you deal with blog tech and providers? typepad support group, etc! #eventprofs
ericlukazewski: Love the Google Reader topic for a chat. Would be great to do a livecast/screenshare to show how Reader works. #eventprofs
 
 
 
 
 
 
 
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Liz

Liz King is a social media-integrated event planner and award winning blogger. As the owner of Liz King Events, she runs an innovative firm that creates dynamic branding events integrating the use of social media. Planning events from soup to nuts, she works with her team to create and sustain your event brand and enhance attendee engagement. As the owner of Liz King Events, she has been featured as a speaker at the International Association of Exhibitions and Events, National Association of Colleges and Employers, ExpoWest/Supply Expo and several other events as an expert on the topic of social media and events. She has also been featured in Connect Meetings Intelligence and Convene Magazine, among others.

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  • http://www.icon-presentationsblog.com Jenise Fryatt

    This is awesome, Liz! Great idea! Watch out though, organized this way, it’s almost better than attending the chat. Thanks!

    • http://www.lizkingevents.com Liz

      Thanks, Jenise! Although, you and I both know that the chats add so much value that this doesn’t capture – all the support and relationships made are the most valuable part! :)