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30 Days of Branding – Day Twenty Two: What NOT To Do With Twitter

Much like yesterday's list, today I want to summarize the things you shouldn't do on Twitter if you want to have a good following (quality, not quantity) and make the most of Twitter. While these are simple thoughts, they can be hard to follow if your focus is solely on marketing yourself.

1. DON'T use applications that let you auto-follow and auto-unfollow other people.
2. DON'T send more than 20% of your tweets about you and what you do. 
3. DON'T use all 140 characters. If you use all the characters, people will have a hard time retweeting you.
4. DON'T automatically send direct messages to everyone who follows you, unless you have something meaningful and unique to say to the follower. 
5. DON'T tweet about meaningless things. Personal updates once in a while are fine, but keep your tweets focused on something interesting to other people.
6. DON'T add hashtags to your tweets for the sake of it - use with discretion.
7. DON'T feel that you need to reply to EVERYONE who sends an @message. If you want to reply to someone, focus on the people who took the time to personally send you a direct message first.
8. DON'T forget that you are on Twitter to brand. Make sure your Twitter profile is filled out completely and links to your home base.
9. DON'T be offended if someone unfollows you. It's part of the process and people need to do what they need to do. 
10. DON'T get lost in the popularity battle. Focus on content, not follower ratios.

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Liz

Liz King is a social media-integrated event planner and award winning blogger. As the owner of Liz King Events, she runs an innovative firm that creates dynamic branding events integrating the use of social media. Planning events from soup to nuts, she works with her team to create and sustain your event brand and enhance attendee engagement. As the owner of Liz King Events, she has been featured as a speaker at the International Association of Exhibitions and Events, National Association of Colleges and Employers, ExpoWest/Supply Expo and several other events as an expert on the topic of social media and events. She has also been featured in Connect Meetings Intelligence and Convene Magazine, among others.

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This entry was posted on Friday, March 5th, 2010 at 7:39 pm and is filed under Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.