The holidays are rapidly approaching and many event professionals across the United States are trying to anticipate what kind of business they can expect this winter season. With the tradition of large corporate galas and overly generous year-end bonuses, the holidays have been the most sought after time of year for event planners and vendors alike. Everyone knows that the holiday season carries many vendors through some of the more difficult months of the year, but the state of the economy is leading event professionals to wonder about the state of our industry.
Will corporations rule out the traditional holiday parties because they are seen as “luxury”? And most importantly – is there any hope for event professionals this holiday season? The reality is that the event industry will likely experience a whole new meaning to the song “Silent Night” this holiday season. The public and private sectors are feeling the burn and scaling back to be economical. Large corporations are also trying to ensure that they appear responsible to the public. The past down-turn in the economy and shifts in the technology sector have changed the event industry landscape.
That being said, the good news is that events are still happening, albeit differently, and event planners can still profit this season by making three shifts in their strategy.
Continued on Event IQ Magazine
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